Cash Flow Portal Brand Identity

A complete profile of Cash Flow Portal's visual system — colors, typography, components, and personality — extracted from https://www.cashflowportal.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.cashflowportal.com/.

• Primary: #155ABF
  RGB: rgb(21, 90, 191)
• Secondary: #FF4D4F
  RGB: rgb(255, 77, 79)
• Accent: #155ABF
  RGB: rgb(21, 90, 191)
• Background: #FFFFFF
  RGB: rgb(255, 255, 255)
• Text Primary: #3F4258
  RGB: rgb(63, 66, 88)
• Link: #3F4258
  RGB: rgb(63, 66, 88)

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
  Inter Google Fonts →
• Heading: Inter
  Inter Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Cash Flow Portal's actual button styles.

• Button Primary
  Background: #155ABF
  Text Color: #FFFFFF
  Border Color: #155ABF
  Border Radius: 10px
  Shadow: none

• Button Secondary
  Background: #FFFFFF
  Text Color: #15181D
  Border Color: #C5C5C7
  Border Radius: 6px
  Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: investment managers and financial professionals

Frequently Asked Questions

• What is Cash Flow Portal's primary brand color?
  Cash Flow Portal's primary brand color is #155ABF. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Cash Flow Portal use?
  Cash Flow Portal uses Inter as the primary typeface across body and headings.

• Does Cash Flow Portal use a light or dark theme?
  Cash Flow Portal's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Cash Flow Portal's logo?
  Cash Flow Portal's logo is available directly on their site (https://www.cashflowportal.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.cashflowportal.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cash Flow Portal.