Casey Brand Identity

A complete profile of Casey's visual system — colors, typography, components, and personality — extracted from https://www.meetcasey.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #657465
• accent: #E8CFE8
• background: #FDFDFD
• textPrimary: #212A1C
• link: #E8CFE8

Typography

• primary: tragicGrotesk — https://fonts.google.com/specimen/tragicGrotesk
• heading: tragicGrotesk — https://fonts.google.com/specimen/tragicGrotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#212A1C, textColor=#FCFDFC, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking insurance solutions

Casey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Terms of Service | Casey
  • Image:
  • Source: https://meetcasey.ai/terms
• New Casey ad focuses on American steel, playing to Pittsburgh audience • Pennsylvania Capital-Star
  • Image:
  • Source: https://penncapital-star.com/briefs/new-casey-ad-focuses-on-american-steel-playing-to-pittsburgh-audience/
• Inclusion London's response to the Casey Review - Inclusion London
  • Image:
  • Source: https://www.inclusionlondon.org.uk/news/inclusion-londons-response-to-the-casey-review/
• 🔴 Recreating the AirBNB Landing Page - Casey Li Live Software Edition - 2020.04.16 - YouTube
  • Image:
  • Source: https://www.youtube.com/watch?v=tVa6_WDro-M
• Casey Report: Institutional Racism - Show Racism the Red Card
  • Image:
  • Source: https://www.theredcard.org/news/casey-report-institutional-racism/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

... (detailed instructions omitted for brevity) ...

Machine-Readable Profile

{
    "colorScheme": "light",
    "fonts": [
      {
        "family": "tragicGrotesk",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#657465",
      "accent": "#E8CFE8",
      "background": "#FDFDFD",
      "textPrimary": "#212A1C",
      "link": "#E8CFE8"
    },
    "typography": {
      "fontFamilies": {
        "primary": "tragicGrotesk",
        "heading": "tragicGrotesk"
      },
      "fontStacks": {
        "heading": [
          "tragicGrotesk"
        ],
        "body": [
          "tragicGrotesk"
        ],
        "paragraph": [
          "tragicGrotesk"
        ]
      },
      "fontSizes": {
        "h1": "88px",
        "h2": "26px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#212A1C",
        "textColor": "#FCFDFC",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://meetcasey.ai/assets/images/brand/logo-casey-light.svg?dpl=dpl_FTc79ELd1NuNHf2S9Ey5BjxYuBKv",
      "favicon": "https://meetcasey.ai/assets/images/favicon/favicon-light.png",
      "ogImage": "https://meetcasey.ai/assets/images/favicon/og-image.jpg",
      "logoHref": "/",
      "logoAlt": "Casey Logo"
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals seeking insurance solutions"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    }
}