casey.json
Casey Brand Identity
A complete profile of Casey's visual system — colors, typography, components, and personality — extracted from https://www.meetcasey.ai/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/casey
- Machine-readable JSON: https://characterquilt.com/branding/casey.json
- Per-page llms.txt: https://characterquilt.com/branding/casey/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #657465 |
| Accent | #E8CFE8 |
| Body Font | tragicGrotesk |
| Heading Font | tragicGrotesk |
Color Palette
- primary: #657465
- accent: #E8CFE8
- background: #FDFDFD
- textPrimary: #212A1C
- link: #E8CFE8
Typography
- primary: tragicGrotesk — https://fonts.google.com/specimen/tragicGrotesk
- heading: tragicGrotesk — https://fonts.google.com/specimen/tragicGrotesk
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#212A1C, textColor=#FCFDFC, borderRadius=10px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: business professionals seeking insurance solutions
Casey Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Terms of Service | Casey
- Image:
- Source: Terms of Service
- New Casey ad focuses on American steel, playing to Pittsburgh audience • Pennsylvania Capital-Star
- Image:
- Source: New Casey ad
- Inclusion London's response to the Casey Review - Inclusion London
- Image:
- Source: Inclusion London response
- 🔴 Recreating the AirBNB Landing Page - Casey Li Live Software Edition - 2020.04.16 - YouTube
- Image:
- Source: YouTube
- Casey Report: Institutional Racism - Show Racism the Red Card
- Image:
- Source: Casey Report
Working with these fonts
Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.