Cartwheel Brand: Colors, Fonts, Logo & Visual Identity

Cartwheel Brand Identity

A complete profile of Cartwheel's visual system — colors, typography, components, and personality — extracted from https://getcartwheel.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getcartwheel.com/.

primary: #65F157
accent: #65F157
background: #FFFFFF
textPrimary: #222222
link: #0FD23A

Typography

Each font links to its Google Fonts page where available.

primary: Proxima Nova Google Fonts →
heading: ABCDiatype Google Fonts →

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Cartwheel's actual button styles.

Button Primary

background: #65F157
textColor: #222222
borderRadius: 8px
shadow: none

Button Secondary

background: #F6F6F6
textColor: #222222
borderRadius: 8px
shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: tech-savvy individuals and businesses

Cartwheel Brand in the Wild

Image: getcartwheel.com
Source: getcartwheel.com

Image: docs.getcartwheel.com
Source: docs.getcartwheel.com

Frequently Asked Questions

What is Cartwheel's primary brand color? Cartwheel's primary brand color is #65F157. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Cartwheel use? Cartwheel uses Proxima Nova for body text and ABCDiatype for headings. Fonts were detected on https://getcartwheel.com/ as part of their live design system.
Does Cartwheel use a light or dark theme? Cartwheel's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Cartwheel's logo? Cartwheel's logo is available directly on their site (https://getcartwheel.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://getcartwheel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cartwheel.