{
"name": "Cartwheel",
"slug": "cartwheel",
"domain": "https://getcartwheel.com/",
"sources": [
"startups_gallery"
],
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},
{
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},
{
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}
],
"colors": {
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"accent": "#65F157",
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"link": "#0FD23A"
},
"typography": {
"fontFamilies": {
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"heading": "ABCDiatype"
},
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],
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],
"paragraph": [
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]
},
"fontSizes": {
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}
},
"spacing": {
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},
"components": {
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},
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},
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},
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"ogImage": "https://getcartwheel.com/images/cartwheel-share.png",
"logoHref": "/"
},
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"reasoning": "Button #0 with text 'Free trial' uses the vibrant brand color #65F157, making it the primary call-to-action."
},
"secondary": {
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"text": "Notify me",
"reasoning": "Button #1 with text 'Notify me' uses a subtle background color #F6F6F6, making it suitable as a secondary action."
},
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},
"personality": {
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"energy": "high",
"targetAudience": "tech-savvy individuals and businesses"
},
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"componentLibrary": ""
},
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},
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"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
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"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cartwheel'.",
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}
},
"buttonClassification": {
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"llmSucceeded": true
}
}
},
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"alt": "Cartwheel",
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"alt": "Cartwheel",
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"alt": "Introduction | Cartwheel",
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"source_url": "https://docs.getcartwheel.com/",
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"alt": "Character upload | Cartwheel",
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"source_url": "https://docs.getcartwheel.com/docs/custom-characters/upload",
"image_url": "https://docs.getcartwheel.com/img/body_joint_names.png",
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"font_resources": [
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},
{
"family": "ABCDiatype",
"google_fonts_url": "https://fonts.google.com/specimen/ABCDiatype"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Proxima+Nova&family=ABCDiatype&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/cartwheel",
"agent_instructions": "You are designing or implementing in Cartwheel's brand identity.\n\n# Brand profile\n- Company: Cartwheel\n- Source: https://getcartwheel.com/\n- Color scheme: light\n\n# Colors\n- primary: #65F157\n- accent: #65F157\n- background: #FFFFFF\n- textPrimary: #222222\n- link: #0FD23A\n\n# Typography\n- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova\n- heading: ABCDiatype — https://fonts.google.com/specimen/ABCDiatype\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#65F157, textColor=#222222, borderRadius=8px, shadow=none\n- buttonSecondary: background=#F6F6F6, textColor=#222222, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: tech-savvy individuals and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/cartwheel.json",
"page_markdown": "# Cartwheel Brand Identity\n\nA complete profile of **Cartwheel**'s visual system — colors, typography, components, and personality — extracted from https://getcartwheel.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/cartwheel\n- Machine-readable JSON: https://characterquilt.com/branding/cartwheel.json\n- Per-page llms.txt: https://characterquilt.com/branding/cartwheel/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #65F157 |\n| Accent | #65F157 |\n| Body Font | Proxima Nova |\n| Heading Font | ABCDiatype |\n\n## Color Palette\n\n- primary: #65F157\n- accent: #65F157\n- background: #FFFFFF\n- textPrimary: #222222\n- link: #0FD23A\n\n## Typography\n\n- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova\n- heading: ABCDiatype — https://fonts.google.com/specimen/ABCDiatype\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20viewBox%3D%220%200%201920%201080%22%20width%3D%221920%22%20height%3D%221080%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20style%3D%22width%3A%20100%25%3B%20height%3A%20100%25%3B%20transform%3A%20translate3d(0px%2C%200px%2C%200px)%3B%20content-visibility%3A%20visible%3B%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3CclipPath%20id%3D%22__lottie_element_2%22%3E%3Crect%20width%3D%221920%22%20height%3D%221080%22%20x%3D%220%22%20y%3D%220%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_17%22%3E%3Cpath%20d%3D%22M0%2C0%20L1080%2C0%20L1080%2C1080%20L0%2C1080z%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_18%22%3E%3Cpath%20fill%3D%22%23ffffff%22%20clip-rule%3D%22nonzero%22%20d%3D%22%20M5544.68798828125%2C-720.9959716796875%20C5544.68798828125%2C-720.9959716796875%20-1135.217041015625%2C-720.9959716796875%20-1135.217041015625%2C-720.9959716796875%20C-1135.217041015625%2C-720.9959716796875%20-1135.217041015625%2C858.3690185546875%20-1135.217041015625%2C858.3690185546875%20C-1135.217041015625%2C858.3690185546875%205544.68798828125%2C858.3690185546875%205544.68798828125%2C858.3690185546875%20C5544.68798828125%2C858.3690185546875%205544.68798828125%2C-720.9959716796875%205544.68798828125%2C-720.9959716796875%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_30%22%3E%3Cpath%20d%3D%22M0%2C0%20L1080%2C0%20L1080%2C1080%20L0%2C1080z%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_31%22%3E%3Cpath%20fill%3D%22%23ffffff%22%20clip-rule%3D%22nonzero%22%20d%3D%22%20M5544.68798828125%2C-720.9959716796875%20C5544.68798828125%2C-720.9959716796875%20-1135.217041015625%2C-720.9959716796875%20-1135.217041015625%2C-720.9959716796875%20C-1135.217041015625%2C-720.9959716796875%20-1135.217041015625%2C858.3690185546875%20-1135.217041015625%2C858.3690185546875%20C-1135.217041015625%2C858.3690185546875%205544.68798828125%2C858.3690185546875%205544.68798828125%2C858.3690185546875%20C5544.68798828125%2C858.3690185546875%205544.68798828125%2C-720.9959716796875%205544.68798828125%2C-720.9959716796875%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_43%22%3E%3Cpath%20d%3D%22M0%2C0%20L1080%2C0%20L1080%2C1080%20L0%2C1080z%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_44%22%3E%3Cpath%20fill%3D%22%23ffffff%22%20clip-rule%3D%22nonzero%22%20d%3D%22%20M5544.68798828125%2C-720.9959716796875%20C5544.68798828125%2C-720.9959716796875%20-1135.217041015625%2C-720.9959716796875%20-1135.217041015625%2C-720.9959716796875%20C-1135.217041015625%2C-720.9959716796875%20-1135.217041015625%2C858.3690185546875%20-1135.217041015625%2C858.3690185546875%20C-1135.217041015625%2C858.3690185546875%205544.68798828125%2C858.3690185546875%205544.68798828125%2C858.3690185546875%20C5544.68798828125%2C858.3690185546875%205544.68798828125%2C-720.9959716796875%205544.68798828125%2C-720.9959716796875%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_56%22%3E%3Cpath%20d%3D%22M0%2C0%20L1080%2C0%20L1080%2C1080%20L0%2C1080z%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22__lottie_element_57%22%3E%3Cpath%20fill%3D%22%23ffffff%22%20clip-rule%3D%22nonzero%22%20d%3D%22%20M5544.68798828125%2C-720.9959716796875%20C5544.68798828125%2C-720.9959716796875%20-1135.217041015625%2C-720.9959716796875%20-1135.217041015625%2C-720.9959716796875%20C-1135.217041015625%2C-720.9959716796875%20-1135.217041015625%2C858.3690185546875%20-1135.217041015625%2C858.3690185546875%20C-1135.217041015625%2C858.3690185546875%205544.68798828125%2C858.3690185546875%205544.68798828125%2C858.3690185546875%20C5544.68798828125%2C858.3690185546875%205544.68798828125%2C-720.9959716796875%205544.68798828125%2C-720.9959716796875%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3Cg%20clip-path%3D%22url(%23__lottie_element_2)%22%3E%3Cg%20style%3D%22display%3A%20block%3B%20opacity%3A%201%20!important%3B%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C0)%22%20opacity%3D%221%22%3E%3Crect%20width%3D%221920%22%20height%3D%221080%22%20fill%3D%22transparent%22%20style%3D%22fill%3A%20rgba(0%2C%200%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cg%20style%3D%22display%3A%20none%3B%22%3E%3Cg%3E%3Cpath%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3Cg%20style%3D%22display%3A%20none%3B%22%3E%3Cg%3E%3Cpath%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3Cg%20style%3D%22display%3A%20none%3B%22%3E%3Cg%3E%3Cpath%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3Cg%20style%3D%22display%3A%20none%3B%22%3E%3Cg%3E%3Cpath%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3Cg%20style%3D%22display%3A%20none%3B%22%3E%3Cg%3E%3Cpath%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3Cg%20style%3D%22display%3A%20none%3B%22%3E%3Cg%3E%3Cpath%2F%3E%3C%2Fg%3E%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Favicon: https://getcartwheel.com/favicon-96x96.png\n- Social card (og:image): https://getcartwheel.com/images/cartwheel-share.png\n\n## UI Components\n\n- buttonPrimary: background=#65F157, textColor=#222222, borderRadius=8px, shadow=none\n- buttonSecondary: background=#F6F6F6, textColor=#222222, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: tech-savvy individuals and businesses\n\n## Cartwheel Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Cartwheel**\n - Image: https://getcartwheel.com/images/company/Steven.webp\n - Source: https://getcartwheel.com/company\n- **Cartwheel**\n - Image: https://getcartwheel.com/images/company/Alex.webp\n - Source: https://getcartwheel.com/company\n- **Introduction | Cartwheel**\n - Image: https://docs.getcartwheel.com/img/page_content/getting-started/test_image.jpg\n - Source: https://docs.getcartwheel.com/docs/getting-started/introduction\n- **Cartwheel documentation | Cartwheel**\n - Image: https://docs.getcartwheel.com/img/index/uploading-mobile.png\n - Source: https://docs.getcartwheel.com/\n- **Character upload | Cartwheel**\n - Image: https://docs.getcartwheel.com/img/upload_zeroed_out_broken.png\n - Source: https://docs.getcartwheel.com/docs/custom-characters/upload\n- **Character upload | Cartwheel**\n - Image: https://docs.getcartwheel.com/img/body_joint_names.png\n - Source: https://docs.getcartwheel.com/docs/custom-characters/upload\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Proxima Nova\",\n \"role\": \"body\"\n },\n {\n \"family\": \"ABCDiatype\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"ABCGintoNord\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#65F157\",\n \"accent\": \"#65F157\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#222222\",\n \"link\": \"#0FD23A\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Proxima Nova\",\n \"heading\": \"ABCDiatype\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"ABCDiatype\",\n \"Proxima Nova\",\n \"ui-sans-serif\",\n \"system-ui\"\n ],\n \"body\": [\n \"ABCDiatype\",\n \"Proxima Nova\",\n \"ui-sans-serif\",\n \"system-ui\"\n ],\n \"paragraph\": [\n \"ABCDiatype\",\n \"Proxima Nova\",\n \"ui-sans-serif\",\n \"system-ui\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"16px\",\n \"h2\": \"64px\",\n \"body\": \"36px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#65F157\",\n \"textColor\": \"#222222\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#F6F6F6\",\n \"textColor\": \"#222222\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://getcartwheel.com/favicon-96x96.png\",\n \"ogImage\": \"https://getcartwheel.com/images/cartwheel-share.png\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cartwheel'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Free trial\",\n \"reasoning\": \"Button #0 with text 'Free trial' uses the vibrant brand color #65F157, making it the primary call-to-action.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Notify me\",\n \"reasoning\": \"Button #1 with text 'Notify me' uses a subtle background color #F6F6F6, making it suitable as a secondary action.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"high\",\n \"targetAudience\": \"tech-savvy individuals and businesses\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cartwheel'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}