Cartesia Brand Identity

A complete profile of Cartesia's visual system — colors, typography, components, and personality — extracted from https://www.cartesia.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/cartesia
• Machine-readable JSON: https://characterquilt.com/branding/cartesia.json
• Per-page llms.txt: https://characterquilt.com/branding/cartesia/llms.txt

Quick Facts

Color Palette

• primary: #BAF89B
• accent: #F5F3EF
• background: #181818
• textPrimary: #181818
• link: #44CCFF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Favicon: https://framerusercontent.com/images/5jGhWBgOI7ZZpIovFZnuwgRvVU.png
• Social card (og:image): https://framerusercontent.com/assets/nvFWoimT13QFzTrSNSycJkZp5o.jpg

UI Components

• input: background=transparent, textColor=null, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#F5F3EF, textColor=#0000EE, borderRadius=50px, shadow=none
• buttonSecondary: background=#212121, textColor=#F5F3EF, borderColor=#3B3B3B, borderRadius=30px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

Cartesia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Introduction - Cartesia Docs
  • Image:
  • Source: https://docs.cartesia.ai/line/introduction
• Tis the Hackathon season at Cartesia - Cartesia
  • Image:
  • Source: https://cartesia.ai/blog/hacktober
• Pipecat - Cartesia Docs
  • Image:
  • Source: https://docs.cartesia.ai/integrations/pipecat
• Top 10 Best ElevenLabs Alternatives in 2025 | Cartesia
  • Image:
  • Source: https://cartesia.ai/learn/top-elevenlabs-alternatives
• State of voice AI 2024 - Cartesia
  • Image:
  • Source: https://cartesia.ai/blog/state-of-voice-ai-2024
• Blog | Cartesia
  • Image:
  • Source: https://cartesia.ai/blog

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BAF89B",
    "accent": "#F5F3EF",
    "background": "#181818",
    "textPrimary": "#181818",
    "link": "#44CCFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "48px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": null,
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F5F3EF",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#212121",
      "textColor": "#F5F3EF",
      "borderColor": "#3B3B3B",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/5jGhWBgOI7ZZpIovFZnuwgRvVU.png",
    "ogImage": "https://framerusercontent.com/assets/nvFWoimT13QFzTrSNSycJkZp5o.jpg"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for Free",
      "reasoning": "The button 'Start for Free' is action-oriented and uses a vibrant color (#F5F3EF) that stands out, making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Customer Support",
      "reasoning": "The button 'Customer Support' has a different background color (#212121) and serves a supportive role, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}