Carta Brand Identity

A complete profile of Carta's visual system — colors, typography, components, and personality — extracted from https://carta.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://carta.com.

primary

#FF7D55

rgb(255, 125, 85)

accent

#FF7D55

rgb(255, 125, 85)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#1A1A1A

rgb(26, 26, 26)

link

#FF7D55

rgb(255, 125, 85)

Typography

Each font links to its Google Fonts page where available.

primary

Plus Jakarta Sans

Plus Jakarta Sans Google Fonts →

heading

Plus Jakarta Sans

Plus Jakarta Sans Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Carta's actual button styles.

Button Primary

buttonPrimary

background#1A1A1AtextColor#FFFFFFborderRadius8pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 26, 26) 0px 0px 0px 2px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Secondary

buttonSecondary

background#F1F1F1textColor#000000borderRadius0pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: business professionals and private capital investors

Carta Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: images.ctfassets.net

Source: carta.com

Image: images.ctfassets.net

Source: carta.com

Image: images.ctfassets.net

Source: carta.com

Image: images.ctfassets.net

Source: carta.com

Image: carta.com

Source: carta.com

Image: images.ctfassets.net

Source: carta.com

Frequently Asked Questions

What is Carta's primary brand color?

Carta's primary brand color is #FF7D55. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Carta use?

Carta uses Plus Jakarta Sans as the primary typeface across body and headings.

Does Carta use a light or dark theme?

Carta's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Carta's logo?

Carta's logo is available directly on their site (https://carta.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://carta.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Carta.

Methodology

Brand data on this page was extracted from https://carta.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Carta.