Carry Brand Identity

A complete profile of Carry's visual system — colors, typography, components, and personality — extracted from https://carry.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://carry.com/.
primary
#003539
rgb(0, 53, 57)
secondary
#F3A272
rgb(243, 162, 114)
accent
#F3A272
rgb(243, 162, 114)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#151515
rgb(21, 21, 21)
link
#E0EBFF
rgb(224, 235, 255)

Typography

Each font links to its Google Fonts page where available.
primary
MaisonNeue
MaisonNeue Google Fonts →
heading
MaisonNeue
MaisonNeue Google Fonts →
Maison Neue, system-ui, -apple-system, sans-serif

Visual Assets

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UI Components

Live previews rendered using Carry's actual button styles.
Button Primary
buttonPrimary
background#F3A272textColor#000000borderRadius4pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#151515borderRadius4pxshadownone

Brand Personality

Tone: modernEnergy: mediumAudience: tech-savvy individuals and businesses

Carry Brand in the Wild

Image: carry.com

Source: carry.com

Image: carry.com

Source: carry.com

Image: cdn.prod.website-files.com

Source: go.carry.com

Image: lh7-rt.googleusercontent.com

Source: carry.com

Image: carry.com

Source: carry.com

Image: carry.com

Source: carry.com

Frequently Asked Questions

What is Carry's primary brand color?
Carry's primary brand color is #003539. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Carry use?
Carry uses #F3A272 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Carry use?
Carry uses MaisonNeue as the primary typeface across body and headings.

Does Carry use a light or dark theme?
Carry's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Carry's logo?
Carry's logo is available directly on their site (https://carry.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://carry.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.