Carrot Fertility Brand Identity

A complete profile of Carrot Fertility's visual system — colors, typography, components, and personality — extracted from https://www.get-carrot.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/carrot-fertility
• Machine-readable JSON: https://characterquilt.com/branding/carrot-fertility.json
• Per-page llms.txt: https://characterquilt.com/branding/carrot-fertility/llms.txt

Quick Facts

Color Palette

• primary: #FE8D50
• secondary: #C2DBCC
• accent: #FE8D50
• background: #FFFFFF
• textPrimary: #0E0F11
• link: #FFF0E8

Typography

• primary: Aeonik — https://fonts.google.com/specimen/Aeonik
• heading: Aeonik — https://fonts.google.com/specimen/Aeonik

Visual Assets

• Logo: https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6650c95fdb98b33f3843d362_Carrot%20Logo_Wordmark_CarrotGrey.svg
• Favicon: https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6650c95fdb98b33f3843d3d9_Favicon.svg
• Social card (og:image): https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/672920278209d223c9e42a50_Homepage.png

UI Components

• input: background=#FFFFFF, textColor=#0E0F11, borderColor=#CCCCCC, borderRadius=4px, shadow=none
• buttonPrimary: background=#FE8D50, textColor=#0E0F11, borderColor=#FE8D50, borderRadius=100px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0E0F11, borderColor=#FE8D50, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: employers seeking fertility benefits

Carrot Fertility Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Careers at Carrot
  • Image: https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/668ebd78b6f9ba84918e0882_Carrot_GPTW_2024.webp
  • Source: https://www.get-carrot.com/company/careers
• Fertility & Family-Forming Blog | Carrot
  • Image: https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/672921018209d223c9e518de_Blog.png
  • Source: https://www.get-carrot.com/blog
• Accolade Case Study | Carrot
  • Image: https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ee/6650c95fdb98b33f3843e2e9_Accolade-Img-2.avif
  • Source: https://www.get-carrot.com/case-studies/accolade
• Fertility & Family-Forming Blog | Carrot
  • Image: https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ee/69d95464d2c67fbf31c9a80f_Carrot%20Intelligence%20Blog.jpg
  • Source: https://www.get-carrot.com/blog
• What is IUI? A guide to intrauterine insemination
  • Image: https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ee/6914e93324034c4cf4245397_6733b6b590d07dd9d5dfe804_669fe7eefcce02fed86ff8cc_651b4c657335c426eef680b1_Average%25252520cost%25252520per%25252520cycle%25252520without%25252520insurance.png
  • Source: https://www.get-carrot.com/en-gb/blog/what-is-iui-a-guide-to-intrauterine-insemination
• Barry's Case Study | Carrot
  • Image: https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ee/6650c95fdb98b33f3843d4ef_62ac8d6208fb5ff66afd2f99_62ab98eb0bcf5525f21d3cfa_BARRYS.07.24.21_01847_.avif
  • Source: https://www.get-carrot.com/case-studies/barrys

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.