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"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/carma",
"agent_instructions": "You are designing or implementing in Carma's brand identity.\n\n# Brand profile\n- Company: Carma\n- Source: https://www.joincarma.com/\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- secondary: #FFEDDF\n- accent: #FF6600\n- background: #FFFFFF\n- textPrimary: #FF6600\n- link: #FF6600\n\n# Typography\n- primary: TWK Lausanne 350 — https://fonts.google.com/specimen/TWK+Lausanne+350\n- heading: TWK Lausanne 500 — https://fonts.google.com/specimen/TWK+Lausanne+500\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FF6600, textColor=#0000EE, borderRadius=200px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=200px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: fleet managers and logistics companies\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/carma.json",
"page_markdown": "# Carma Brand Identity\n\nA complete profile of **Carma**'s visual system — colors, typography, components, and personality — extracted from https://www.joincarma.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/carma\n- Machine-readable JSON: https://characterquilt.com/branding/carma.json\n- Per-page llms.txt: https://characterquilt.com/branding/carma/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #FF6600 |\n| Body Font | TWK Lausanne 350 |\n| Heading Font | TWK Lausanne 500 |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #FFEDDF\n- accent: #FF6600\n- background: #FFFFFF\n- textPrimary: #FF6600\n- link: #FF6600\n\n## Typography\n\n- primary: TWK Lausanne 350 — https://fonts.google.com/specimen/TWK+Lausanne+350\n- heading: TWK Lausanne 500 — https://fonts.google.com/specimen/TWK+Lausanne+500\n\n## Visual Assets\n\n- Logo: 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Favicon: https://framerusercontent.com/images/1xkrN5a1tuWRdNRTzWFeWmOATwc.png\n- Social card (og:image): https://framerusercontent.com/assets/jsL7WZIVrRqV4F3QzZrtwXbYs.png\n\n## UI Components\n\n- buttonPrimary: background=#FF6600, textColor=#0000EE, borderRadius=200px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=200px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: fleet managers and logistics companies\n\n## Carma Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Carma - The AI operating system for modern fleets.**\n - Image: https://framerusercontent.com/images/PjI8j8AgOuyPDNv1kDlrSZEYUI.png?width=3489&height=2688\n - Source: https://www.joincarma.com/\n- **Carma - The AI operating system for modern fleets.**\n - Image: https://framerusercontent.com/images/DL9AwFfnBQorNF7yeka3XUSEmc.jpg?width=3822&height=2080\n - Source: https://www.joincarma.com/private-equity\n- **Carma - The AI operating system for modern fleets.**\n - Image: https://framerusercontent.com/images/8mJNy4XziMoSkcsxnZU1yhzqcw.png?width=2071&height=1493\n - Source: https://www.joincarma.com/\n- **Carma - The AI operating system for modern fleets.**\n - Image: https://framerusercontent.com/images/pDequwOwbvBgfYeoz8Bgv1R9rqQ.png?scale-down-to=2048&width=5734&height=3224\n - Source: https://www.joincarma.com/\n- **Carma | Find and compare the best local offers on car repair**\n - Image: https://d9hhrg4mnvzow.cloudfront.net/go.joincarma.com/ff83fa86-3623-4858-8af1-d22ae7ff1378-consumer-logo-marketing.png\n - Source: https://go.joincarma.com/\n- **Carma - The AI operating system for modern fleets.**\n - Image: https://framerusercontent.com/images/4p5UZc82DvRJTUNi3B2GGrO145k.png?width=1920&height=1080\n - Source: https://www.joincarma.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"TWK Lausanne 350\",\n \"role\": \"body\"\n },\n {\n \"family\": \"TWK Lausanne 300\",\n \"role\": \"body\"\n },\n {\n \"family\": \"TWK Lausanne 400\",\n \"role\": \"body\"\n },\n {\n \"family\": \"TWK Lausanne 500\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Inter\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0000EE\",\n \"secondary\": \"#FFEDDF\",\n \"accent\": \"#FF6600\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#FF6600\",\n \"link\": \"#FF6600\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"TWK Lausanne 350\",\n \"heading\": \"TWK Lausanne 500\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"TWK Lausanne 400\",\n \"sans-serif\"\n ],\n \"body\": [\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"TWK Lausanne 300\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"51px\",\n \"body\": \"14px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"16px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FF6600\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"200px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"200px\",\n \"topRight\": \"200px\",\n \"bottomRight\": \"200px\",\n \"bottomLeft\": \"200px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"200px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"200px\",\n \"topRight\": \"200px\",\n \"bottomRight\": \"200px\",\n \"bottomLeft\": \"200px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://framerusercontent.com/images/1xkrN5a1tuWRdNRTzWFeWmOATwc.png\",\n \"ogImage\": \"https://framerusercontent.com/assets/jsL7WZIVrRqV4F3QzZrtwXbYs.png\",\n \"logoHref\": \"./\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is the only candidate, is visible, and links to the homepage, which is a strong indicator of the main brand logo.\",\n \"confidence\": 0.8,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Request a demo\",\n \"reasoning\": \"Button #1 uses the vibrant brand color #FF6600, which is a strong indicator of a primary call-to-action. The text 'Request a demo' is action-oriented, making it suitable as the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 2,\n \"text\": \"Request a demo\",\n \"reasoning\": \"Button #2 has a different background color (#FFFFFF) and also uses the text 'Request a demo', making it a suitable secondary option with a less prominent appearance.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"high\",\n \"targetAudience\": \"fleet managers and logistics companies\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is the only candidate, is visible, and links to the homepage, which is a strong indicator of the main brand logo.\",\n \"confidence\": 0.8\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}