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"ogImage": "https://framerusercontent.com/assets/lknovKtyfIhf5f4htKf2b4oJdm0.png",
"logoHref": "./"
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"text": "Talk to us",
"reasoning": "The button 'Talk to us' has a vibrant blue background (#4229FF), which is a strong indicator of a primary CTA due to its visibility and action-oriented text."
},
"secondary": {
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"text": "N/A",
"reasoning": "There is only one button detected, so no secondary button with a different color exists."
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"personality": {
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"energy": "medium",
"targetAudience": "businesses with multi-entity structures"
},
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"componentLibrary": ""
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"llmSucceeded": true,
"finalSource": "llm",
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"alt": "Announcing our $2.8m seed round | Caribou",
"source_url": "https://www.usecaribou.com/post/announcing-our-2-8m-seed-round",
"image_url": "https://framerusercontent.com/images/3sljs85ZQXZfVvfaX01ChHnrRsY.png?width=2448&height=1762",
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},
{
"family": "Noto Serif",
"google_fonts_url": "https://fonts.google.com/specimen/Noto+Serif"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Noto+Serif&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/caribou",
"agent_instructions": "You are designing or implementing in Caribou's brand identity.\n\n# Brand profile\n- Company: Caribou\n- Source: https://usecaribou.com\n- Color scheme: light\n\n# Colors\n- primary: #475467\n- secondary: #4229FF\n- accent: #4229FF\n- background: #FAF7F4\n- textPrimary: #101828\n- link: #101828\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Noto Serif — https://fonts.google.com/specimen/Noto+Serif\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#FFFFFF, textColor=#000000, borderColor=#DDD7D0, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px\n- buttonPrimary: background=#4229FF, textColor=#000000, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: businesses with multi-entity structures\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/caribou.json",
"page_markdown": "# Caribou Brand Identity\n\nA complete profile of **Caribou**'s visual system — colors, typography, components, and personality — extracted from https://usecaribou.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/caribou\n- Machine-readable JSON: https://characterquilt.com/branding/caribou.json\n- Per-page llms.txt: https://characterquilt.com/branding/caribou/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #475467 |\n| Accent | #4229FF |\n| Body Font | Inter |\n| Heading Font | Noto Serif |\n\n## Color Palette\n\n- primary: #475467\n- secondary: #4229FF\n- accent: #4229FF\n- background: #FAF7F4\n- textPrimary: #101828\n- link: #101828\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Noto Serif — https://fonts.google.com/specimen/Noto+Serif\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20183%2032%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22183%22%20height%3D%2232%22%20fill%3D%22none%22%20id%3D%22svg929844332_6268%22%3E%3Crect%20width%3D%2232%22%20height%3D%2232%22%20rx%3D%2210.364%22%20fill%3D%22%23111014%22%2F%3E%3Cg%20clip-path%3D%22url(%23svg929844332_6268_a)%22%20fill%3D%22%23EBDFD1%22%3E%3Cellipse%20cx%3D%2221.02%22%20cy%3D%229.976%22%20rx%3D%221.457%22%20ry%3D%223.951%22%2F%3E%3Cellipse%20cx%3D%2221.02%22%20cy%3D%2222.024%22%20rx%3D%221.457%22%20ry%3D%223.951%22%2F%3E%3Cellipse%20cx%3D%2224.227%22%20cy%3D%2211.66%22%20rx%3D%221.49%22%20ry%3D%222.526%22%2F%3E%3Cellipse%20cx%3D%2224.227%22%20cy%3D%2220.47%22%20rx%3D%221.49%22%20ry%3D%222.526%22%2F%3E%3Cellipse%20cx%3D%227.741%22%20cy%3D%2216.032%22%20rx%3D%221.457%22%20ry%3D%224.113%22%2F%3E%3Cellipse%20cx%3D%2211.012%22%20cy%3D%2216.032%22%20rx%3D%221.555%22%20ry%3D%229.36%22%2F%3E%3Cellipse%20cx%3D%2214.381%22%20cy%3D%2216.032%22%20rx%3D%221.555%22%20ry%3D%2210.461%22%2F%3E%3Cellipse%20cx%3D%2217.749%22%20cy%3D%2221.733%22%20rx%3D%221.555%22%20ry%3D%225.085%22%2F%3E%3Cellipse%20cx%3D%2217.749%22%20cy%3D%2210.429%22%20rx%3D%221.555%22%20ry%3D%225.247%22%2F%3E%3C%2Fg%3E%3Cpath%20d%3D%22M51.142%2026.79c-2.347%200-4.306-.445-5.877-1.337-1.57-.892-2.754-2.134-3.549-3.724-.775-1.61-1.163-3.49-1.163-5.643%200-2.095.397-3.937%201.192-5.528a8.614%208.614%200%200%201%203.55-3.753c1.57-.911%203.51-1.367%205.818-1.367%201.61%200%202.938.155%203.985.466%201.067.31%201.862.727%202.386%201.25.543.524.814%201.106.814%201.746%200%20.795-.368%201.474-1.105%202.036-.718.563-1.833.844-3.346.844%200-.66-.097-1.31-.29-1.95-.175-.658-.486-1.202-.932-1.628-.446-.446-1.056-.67-1.832-.67-1.048%200-1.872.34-2.473%201.019-.601.66-1.028%201.629-1.28%202.909-.252%201.26-.378%202.802-.378%204.625%200%201.96.174%203.54.523%204.742.35%201.183.922%202.037%201.717%202.56.814.524%201.89.786%203.229.786%201.047%200%201.93-.155%202.647-.466.737-.33%201.358-.727%201.862-1.192.504-.466.921-.912%201.25-1.339.137.136.243.34.32.611.078.272.117.514.117.728%200%20.446-.106.92-.32%201.425-.194.485-.552.95-1.076%201.396-.524.427-1.26.776-2.211%201.048-.93.271-2.124.407-3.578.407Zm8.058-.29v-1.774h.204c.33%200%20.64-.049.93-.146.292-.116.563-.32.815-.61.252-.292.475-.709.67-1.252L68.014%205.73h5.265l5.935%2017.047c.174.446.378.815.61%201.106.233.29.495.504.786.64.31.136.64.204.99.204h.32V26.5H71.156v-1.774h1.163c.31%200%20.592-.059.844-.175.252-.116.378-.359.378-.727a3.384%203.384%200%200%200-.204-1.076%201.802%201.802%200%200%200-.116-.35l-.902-2.647h-6.632l-.67%202.095a8.25%208.25%200%200%201-.174.581c-.058.233-.116.475-.175.727a3.917%203.917%200%200%200-.058.64c0%20.291.078.524.233.699.155.155.436.233.844.233h1.425V26.5H59.2Zm7.127-8.756h5.353l-1.658-5.557a21.992%2021.992%200%200%200-.32-1.047%2097.337%2097.337%200%200%201-.29-1.135%2023.828%2023.828%200%200%201-.263-1.25c-.077.31-.165.62-.261.93l-.233.873c-.078.291-.165.572-.262.844l-.233.756-1.832%205.586ZM83.115%2026.5v-1.774h1.106c.252%200%20.494-.03.727-.088a1.12%201.12%200%200%200%20.582-.465c.174-.233.262-.582.262-1.047V9.132c0-.485-.097-.834-.291-1.048a1.251%201.251%200%200%200-.64-.465%202.039%202.039%200%200%200-.64-.116h-1.106V5.729h10.502c2.172%200%203.898.233%205.178.698%201.28.446%202.192%201.086%202.735%201.92.562.815.844%201.775.844%202.88%200%201.106-.194%202.017-.582%202.735-.369.717-.863%201.28-1.484%201.687a7.392%207.392%200%200%201-2.065.931l3.316%205.615c.272.446.514.834.727%201.163.214.31.417.572.611.786.214.194.427.339.64.436.214.097.437.146.669.146h.204V26.5h-1.367c-.834%200-1.61-.03-2.328-.087a10.848%2010.848%200%200%201-1.949-.378%204.717%204.717%200%200%201-1.512-.815%204.026%204.026%200%200%201-1.048-1.338l-3.054-6.284H91.61v5.527c0%20.466.058.815.174%201.048a.89.89%200%200%200%20.495.465c.233.058.485.087.756.087h.699V26.5H83.115Zm9.804-10.822c.756%200%201.377-.145%201.862-.436.485-.31.834-.766%201.047-1.368.233-.62.35-1.386.35-2.298%200-.93-.127-1.677-.379-2.24-.252-.581-.63-.998-1.135-1.25-.484-.272-1.085-.408-1.803-.408H91.61v8h1.31ZM105.601%2026.5v-1.774h1.541c.175%200%20.35-.049.524-.146.175-.116.32-.271.436-.465a1.55%201.55%200%200%200%20.175-.757V9.045c0-.349-.058-.64-.175-.872-.116-.233-.261-.398-.436-.495a.937.937%200%200%200-.524-.174h-1.541V5.729h11.2v1.775h-1.6c-.233%200-.437.058-.611.174a1.227%201.227%200%200%200-.378.524c-.078.213-.117.504-.117.873V23.3c0%20.271.049.524.146.756.116.214.252.378.407.495a.98.98%200%200%200%20.553.175h1.6V26.5h-11.2Zm12.386%200v-1.774h1.513c.271%200%20.494-.068.669-.204.174-.136.3-.32.378-.553.078-.252.116-.533.116-.844V9.104c0-.427-.067-.747-.203-.96a1.213%201.213%200%200%200-.495-.495%201.12%201.12%200%200%200-.553-.145h-1.425V5.729h9.542c2.948%200%205.197.388%206.749%201.164%201.551.756%202.327%202.055%202.327%20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Favicon: https://framerusercontent.com/images/hqQJKl8AipXhTfU54Imc9rHYjt8.png\n- Social card (og:image): https://framerusercontent.com/assets/lknovKtyfIhf5f4htKf2b4oJdm0.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#000000, borderColor=#DDD7D0, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px\n- buttonPrimary: background=#4229FF, textColor=#000000, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: businesses with multi-entity structures\n\n## Caribou Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Announcing our $2.8m seed round | Caribou**\n - Image: https://framerusercontent.com/images/3sljs85ZQXZfVvfaX01ChHnrRsY.png?width=2448&height=1762\n - Source: https://www.usecaribou.com/post/announcing-our-2-8m-seed-round\n- **Transfer Pricing for Multi-Entity Companies | Caribou**\n - Image: https://framerusercontent.com/images/jv33wO3fhzMdEnXFA3EhiKOQ3Q.png?width=1500&height=1500\n - Source: https://www.usecaribou.com/\n- **Seamless Tax Solutions: Meet Our Partner Network | Caribou**\n - Image: https://framerusercontent.com/images/sQEio4Uw95f4qnHyWcvEnIu4w.png?width=1920&height=1080\n - Source: https://www.usecaribou.com/partners\n- **Seamless Tax Solutions: Meet Our Partner Network | Caribou**\n - Image: https://framerusercontent.com/images/2OGTqnv2qCazVPHosOWMtrTZw.png?width=1920&height=1080\n - Source: https://www.usecaribou.com/partners\n- **Seamless Tax Solutions: Meet Our Partner Network | Caribou**\n - Image: https://framerusercontent.com/images/3nASLO6hBGzg6eyiOeDAyuwIT8.png?width=1920&height=1080\n - Source: https://www.usecaribou.com/partners\n- **Transfer Pricing for Multi-Entity Companies | Caribou**\n - Image: https://framerusercontent.com/images/YDTCKut5GS9wJdGRMTfEAhfIZQ.png?width=6098&height=1558\n - Source: https://www.usecaribou.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Noto Serif\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#475467\",\n \"secondary\": \"#4229FF\",\n \"accent\": \"#4229FF\",\n \"background\": \"#FAF7F4\",\n \"textPrimary\": \"#101828\",\n \"link\": \"#101828\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Noto Serif\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Noto Serif\",\n \"serif\"\n ],\n \"body\": [\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"52px\",\n \"h2\": \"36px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"12px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderColor\": \"#DDD7D0\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"rgba(16, 24, 40, 0.05) 0px 1px 2px 0px\"\n },\n \"buttonPrimary\": {\n \"background\": \"#4229FF\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"rgba(16, 24, 40, 0.05) 0px 1px 2px 0px\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://framerusercontent.com/images/hqQJKl8AipXhTfU54Imc9rHYjt8.png\",\n \"ogImage\": \"https://framerusercontent.com/assets/lknovKtyfIhf5f4htKf2b4oJdm0.png\",\n \"logoHref\": \"./\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Talk to us\",\n \"reasoning\": \"The button 'Talk to us' has a vibrant blue background (#4229FF), which is a strong indicator of a primary CTA due to its visibility and action-oriented text.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"There is only one button detected, so no secondary button with a different color exists.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"businesses with multi-entity structures\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}