Caretta Brand Identity

A complete profile of Caretta's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #ADFF02
• secondary: #476CFF
• accent: #ADFF02
• background: #FFFFFF
• textPrimary: #000000
• link: #004012

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#ADFF02, textColor=#004012, borderRadius=14px, shadow=none
• buttonSecondary: background=#EEEEEE, textColor=#737373, borderRadius=14px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: sales professionals

Caretta Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Book a Caretta Demo | Stress-Test Caretta Live
  • Image:
  • Source: Demo
• Caretta Trust Center
  • Image:
  • Source: Trust Center
• Loggerhead Turtle | Sea Turtle Species — The State of the World's Sea Turtles | SWOT
  • Image:
  • Source: Loggerhead Turtle

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#ADFF02",
  "secondary": "#476CFF",
  "accent": "#ADFF02",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#004012"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#ADFF02",
   "textColor": "#004012",
   "borderRadius": "14px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#EEEEEE",
   "textColor": "#737373",
   "borderRadius": "14px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.caretta.so/caretta-word-black.svg?dpl=dpl_G75X6hwD854KTkzP1KzVJhZVP7D9",
  "favicon": "https://www.caretta.so/favicon.ico",
  "ogImage": "https://caretta.so/preview.png",
  "logoHref": "/",
  "logoAlt": "Caretta Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "sales professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}