# Caretta Brand Identity

A complete profile of **Caretta**'s visual system — colors, typography, components, and personality — extracted from https://www.caretta.so. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/caretta
- Machine-readable JSON: https://characterquilt.com/branding/caretta.json
- Per-page llms.txt: https://characterquilt.com/branding/caretta/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #ADFF02 |
| Accent | #ADFF02 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #ADFF02
- secondary: #476CFF
- accent: #ADFF02
- background: #FFFFFF
- textPrimary: #000000
- link: #004012

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.caretta.so/caretta-word-black.svg?dpl=dpl_G75X6hwD854KTkzP1KzVJhZVP7D9
- Favicon: https://www.caretta.so/favicon.ico
- Social card (og:image): https://caretta.so/preview.png

## UI Components

- buttonPrimary: background=#ADFF02, textColor=#004012, borderRadius=14px, shadow=none
- buttonSecondary: background=#EEEEEE, textColor=#737373, borderRadius=14px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: sales professionals

## Caretta Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Book a Caretta Demo | Stress-Test Caretta Live**
  - Image: https://caretta.so/preview.png
  - Source: https://www.caretta.so/demo
- **Caretta Trust Center**
  - Image: https://public.cdn.delve.co/assets/github.png
  - Source: https://trust.caretta.so/
- **Caretta Trust Center**
  - Image: https://public.cdn.delve.co/T36L8SoPxM5x0azsXoTlSQ0chNTK/c3e99e0e26f5fcff57f345e08d22d9ec_1771352297512.png
  - Source: https://trust.caretta.so/
- **Caretta Trust Center**
  - Image: https://public.cdn.delve.co/assets/aws.png
  - Source: https://trust.caretta.so/
- **Loggerhead Turtle | Sea Turtle Species — The State of the World's Sea  Turtles | SWOT**
  - Image: https://images.squarespace-cdn.com/content/v1/5b80290bee1759a50e3a86b3/1539095316820-VMC53M0MDUAVVYV3X26T/loggerhead-telemetry-migrations-map-pacific-blog.jpg
  - Source: https://www.seaturtlestatus.org/loggerhead-turtle
- **Page 8 | Caretta caretta Images - Free Download on Freepik**
  - Image: https://img.freepik.com/free-vector/natural-landing-page-with-animals_52683-17662.jpg?semt=ais_hybrid&w=740&q=80
  - Source: https://www.freepik.com/free-photos-vectors/caretta-caretta/8

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#ADFF02",
    "secondary": "#476CFF",
    "accent": "#ADFF02",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#004012"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#ADFF02",
      "textColor": "#004012",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#737373",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.caretta.so/caretta-word-black.svg?dpl=dpl_G75X6hwD854KTkzP1KzVJhZVP7D9",
    "favicon": "https://www.caretta.so/favicon.ico",
    "ogImage": "https://caretta.so/preview.png",
    "logoHref": "/",
    "logoAlt": "Caretta Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a medium-sized logo in the header, visible, and links to the homepage, matching the brand name 'Caretta'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book an Intro",
      "reasoning": "Button #1 has a vibrant green background (#ADFF02), which is the brand color, and the action-oriented text 'Book an Intro' makes it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Watch Launch Video",
      "reasoning": "Button #0 has a different background color (#EEEEEE) and offers a secondary action 'Watch Launch Video', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "sales professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a medium-sized logo in the header, visible, and links to the homepage, matching the brand name 'Caretta'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```