Careerist Brand Identity

A complete profile of Careerist's visual system — colors, typography, components, and personality — extracted from http://careerist.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/careerist
• Machine-readable JSON: https://characterquilt.com/branding/careerist.json
• Per-page llms.txt: https://characterquilt.com/branding/careerist/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #FFDFD6
• accent: #FF824C
• background: #FFFFFF
• textPrimary: #18181B
• link: #FF824C

Typography

• primary: TT Hoves — https://fonts.google.com/specimen/TT+Hoves
• heading: TT Hoves — https://fonts.google.com/specimen/TT+Hoves

Visual Assets

• Logo: https://cdn.careerist.com/public/constructor-assets-redesign/assets/images/logo-careerist-black.svg
• Favicon: https://cdn.careerist.com/uploads/landings/icons/1664175091538/icons-1664175091537.webp
• Social card (og:image): https://cdn.careerist.com/uploads/landings/og/1645001476613/og-1645001476462.jpeg

UI Components

• buttonPrimary: background=#FF824C, textColor=#FFFFFF, borderRadius=31.9488px, shadow=none
• buttonSecondary: background=#4C77FC, textColor=#FFFFFF, borderRadius=39.936px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking tech careers

Careerist Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• For business | Careerist Blog
  • Image:
  • Source: https://www.careerist.com/insights-categories-en/business
• Graduates success stories | Careerist Blog
  • Image:
  • Source: https://www.careerist.com/insights/graduates-success-stories
• Наш инструктор: Светлана Левинсон | Careerist Blog
  • Image: .png)
  • Source: https://www.careerist.com/ru-insights/nash-instruktor-svetlana-levinson
• Exclusive Discounts for Friends of Anthony Oneil
  • Image:
  • Source: https://learn.careerist.com/careerist-anthony-oneal

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.