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"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get in touch",
"reasoning": "The button 'Get in touch' is more action-oriented and likely to drive user engagement, making it the primary CTA."
},
"secondary": {
"index": 1,
"text": "Learn more",
"reasoning": "The button 'Learn more' is less direct and typically serves as a secondary action, providing additional information rather than immediate engagement."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses looking for embedded credit solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Cardless'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
},
"images": [
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/cardless/d87fc380d2.webp",
"alt": "TAP Miles&Go American Express® Credit Card from Cardless | A new credit card experience built for TAP Miles&Go customers",
"source_url": "https://go.cardless.com/e/uucAbMN5WDb",
"image_url": "https://cardless.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcard-angled.455d49cb.png&w=3840&q=75",
"width": 3840,
"height": 3840,
"bytes": 418710,
"query": "site:cardless.com",
"query_suffix": "site:cardless.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/cardless/76c1809f8b.webp",
"alt": "Cardless | Blog",
"source_url": "https://www.cardless.com/blog",
"image_url": "https://framerusercontent.com/images/4SlQfgwmOtJ2o0123YdEIWE8.png?width=1600&height=1024",
"width": 1600,
"height": 1024,
"bytes": 673939,
"query": "site:cardless.com blog",
"query_suffix": "site:cardless.com blog"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/cardless/53c63c22f7.webp",
"alt": "avianca lifemiles American Express® Cards",
"source_url": "https://go.cardless.com/e/xPDbKbNHWJb",
"image_url": "https://framerusercontent.com/images/mocSo5iGEOW1pnInPsTE1upXpk.png",
"width": 2720,
"height": 1960,
"bytes": 926035,
"query": "site:cardless.com",
"query_suffix": "site:cardless.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/cardless/84b3ec467d.webp",
"alt": "Cardless | Blog",
"source_url": "https://www.cardless.com/blog",
"image_url": "https://framerusercontent.com/images/SLF2R3gDFCOZwVXgl6OVP4pqEgs.png?width=1600&height=1024",
"width": 1600,
"height": 1024,
"bytes": 378118,
"query": "site:cardless.com blog",
"query_suffix": "site:cardless.com blog"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/cardless/4a0f917acc.webp",
"alt": "Cardless | Blog",
"source_url": "https://www.cardless.com/blog",
"image_url": "https://framerusercontent.com/images/gabt6plitY65zFBnzD7p9Cc4iNE.png?width=1000&height=666",
"width": 1000,
"height": 666,
"bytes": 157228,
"query": "site:cardless.com blog",
"query_suffix": "site:cardless.com blog"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/cardless/24f78c159b.webp",
"alt": "TAP Miles&Go American Express® Credit Card from Cardless | A new credit card experience built for TAP Miles&Go customers",
"source_url": "https://go.cardless.com/e/uucAbMN5WDb",
"image_url": "https://cardless.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FPrefBoarding-squashed.3d82e54b.jpg&w=3840&q=75",
"width": 2800,
"height": 1796,
"bytes": 297172,
"query": "site:cardless.com",
"query_suffix": "site:cardless.com"
}
],
"font_resources": [
{
"family": "Söhne Buch",
"google_fonts_url": "https://fonts.google.com/specimen/Söhne+Buch"
},
{
"family": "Söhne Kräftig",
"google_fonts_url": "https://fonts.google.com/specimen/Söhne+Kräftig"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Söhne+Buch&family=Söhne+Kräftig&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/cardless",
"agent_instructions": "You are designing or implementing in Cardless's brand identity.\n\n# Brand profile\n- Company: Cardless\n- Source: https://www.cardless.com/\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- accent: #0000EE\n- background: #FFFFFF\n- textPrimary: #1E1E1E\n- link: #0000EE\n\n# Typography\n- primary: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch\n- heading: Söhne Kräftig — https://fonts.google.com/specimen/Söhne+Kräftig\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#EDEDED, textColor=#0000EE, borderRadius=100px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: businesses looking for embedded credit solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/cardless.json",
"page_markdown": "# Cardless Brand Identity\n\nA complete profile of **Cardless**'s visual system — colors, typography, components, and personality — extracted from https://www.cardless.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/cardless\n- Machine-readable JSON: https://characterquilt.com/branding/cardless.json\n- Per-page llms.txt: https://characterquilt.com/branding/cardless/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #0000EE |\n| Body Font | Söhne Buch |\n| Heading Font | Söhne Kräftig |\n\n## Color Palette\n\n- primary: #0000EE\n- accent: #0000EE\n- background: #FFFFFF\n- textPrimary: #1E1E1E\n- link: #0000EE\n\n## Typography\n\n- primary: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch\n- heading: Söhne Kräftig — https://fonts.google.com/specimen/Söhne+Kräftig\n\n## Visual Assets\n\n- Logo: 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Favicon: https://framerusercontent.com/images/5wRFF0gwHJr7jcNMo84owQknM.jpg\n- Social card (og:image): https://framerusercontent.com/images/hm4RTByVdin3oyQTHY2rMm9doQ.jpg\n\n## UI Components\n\n- buttonPrimary: background=#EDEDED, textColor=#0000EE, borderRadius=100px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: businesses looking for embedded credit solutions\n\n## Cardless Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **TAP Miles&Go American Express® Credit Card from Cardless | A new credit card experience built for TAP Miles&Go customers**\n - Image: https://cardless.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcard-angled.455d49cb.png&w=3840&q=75\n - Source: https://go.cardless.com/e/uucAbMN5WDb\n- **Cardless | Blog**\n - Image: https://framerusercontent.com/images/4SlQfgwmOtJ2o0123YdEIWE8.png?width=1600&height=1024\n - Source: https://www.cardless.com/blog\n- **avianca lifemiles American Express® Cards**\n - Image: https://framerusercontent.com/images/mocSo5iGEOW1pnInPsTE1upXpk.png\n - Source: https://go.cardless.com/e/xPDbKbNHWJb\n- **Cardless | Blog**\n - Image: https://framerusercontent.com/images/SLF2R3gDFCOZwVXgl6OVP4pqEgs.png?width=1600&height=1024\n - Source: https://www.cardless.com/blog\n- **Cardless | Blog**\n - Image: https://framerusercontent.com/images/gabt6plitY65zFBnzD7p9Cc4iNE.png?width=1000&height=666\n - Source: https://www.cardless.com/blog\n- **TAP Miles&Go American Express® Credit Card from Cardless | A new credit card experience built for TAP Miles&Go customers**\n - Image: https://cardless.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FPrefBoarding-squashed.3d82e54b.jpg&w=3840&q=75\n - Source: https://go.cardless.com/e/uucAbMN5WDb\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Söhne Buch\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Söhne Kräftig\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0000EE\",\n \"accent\": \"#0000EE\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#1E1E1E\",\n \"link\": \"#0000EE\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Söhne Buch\",\n \"heading\": \"Söhne Kräftig\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"sans-serif\"\n ],\n \"body\": [\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Söhne Kräftig\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"12px\",\n \"h2\": \"80px\",\n \"body\": \"15px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#EDEDED\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"100px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"100px\",\n \"topRight\": \"100px\",\n \"bottomRight\": \"100px\",\n \"bottomLeft\": \"100px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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}