# Cardinal Brand Identity

A complete profile of **Cardinal**'s visual system — colors, typography, components, and personality — extracted from [http://cardinalapp.io](http://cardinalapp.io/). Built for designers, agents, and AI tools.

## Colors

**Primary**: #0000EE  
**Accent**: #0000EE

**Body Font**: Inter  
**Heading**: Roobert TRIAL Medium

## Color Palette

Brand palette extracted from http://cardinalapp.io.

- **primary**: #0000EE (rgb(0, 0, 238))
- **secondary**: #475569 (rgb(71, 85, 105))
- **accent**: #0000EE (rgb(0, 0, 238))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #1E293B (rgb(30, 41, 59))
- **link**: #1E293B (rgb(30, 41, 59))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter
- **heading**: Roobert TRIAL Medium  
  [Roobert TRIAL Medium](https://fonts.google.com/specimen/Roobert+TRIAL+Medium)

## Visual Assets

**Favicon**

**Social Card**

## UI Components

Live previews rendered using Cardinal's actual button styles.

- **Button Primary**  
  background: #FFFFFF  
  textColor: #0000EE  
  borderRadius: 8px  
  shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: business professionals

## Cardinal Brand in the Wild

Source: [cardinalapp.io](https://cardinalapp.io/)

Source: [cardinalapp.io](https://cardinalapp.io/)

Source: [cardinalapp.io](https://cardinalapp.io/)

Source: [cardinalapp.io](https://cardinalapp.io/)

Source: [soundcloud.com](https://soundcloud.com/adizzlemobshit/ad-cardinal-get-low)

Source: [amazon.com](https://www.amazon.com/Cardinal-M%C3%BCller-Report-Exclusive-Interview/dp/1621641481)

## Frequently Asked Questions

- **What is Cardinal's primary brand color?**  
  Cardinal's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Cardinal use?**  
  Cardinal uses Inter for body text and Roobert TRIAL Medium for headings. Fonts were detected on [http://cardinalapp.io](http://cardinalapp.io) as part of their live design system.

- **Does Cardinal use a light or dark theme?**  
  Cardinal's primary site uses a light color scheme, with a background of #FFFFFF.

- **How was this brand profile generated?**  
  This profile was extracted from [http://cardinalapp.io](http://cardinalapp.io/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cardinal.

## Methodology

Brand data on this page was extracted from [http://cardinalapp.io](http://cardinalapp.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Cardinal.