llms.txt

Cardboard Brand Identity

A complete profile of Cardboard's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #FFFFFF
Accent #FFFFFF
Body Font Raveo Variable
Heading Font Raveo Variable

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: content creators and video editors

Cardboard Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Raveo Variable",
   "role": "unknown"
  },
  {
   "family": "Geist",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#FFFFFF",
  "accent": "#FFFFFF",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#FFFFFF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Raveo Variable",
   "heading": "Raveo Variable"
  },
  "fontStacks": {
   "heading": [
    "Raveo Variable",
    "sans-serif"
   ],
   "body": [
    "Geist",
    "ui-sans-serif",
    "sans-serif",
    "system-ui"
   ],
   "paragraph": [
    "Raveo Variable",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "68px",
   "h2": "63px",
   "body": "17.5px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#0D0D0D",
   "textColor": "#D4D4D8",
   "borderColor": "#1A1A1A",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "7px",
   "borderRadiusCorners": {
    "topLeft": "7px",
    "topRight": "7px",
    "bottomRight": "7px",
    "bottomLeft": "7px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0D0D0D",
   "textColor": "#FFFFFF",
   "borderColor": "#1A1A1A",
   "borderRadius": "7px",
   "borderRadiusCorners": {
    "topLeft": "7px",
    "topRight": "7px",
    "bottomRight": "7px",
    "bottomLeft": "7px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://www.usecardboard.com/images/favicon-circle.png",
  "ogImage": "https://www.usecardboard.com/images/marketing/og-new.png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": -1,
  "reasoning": "No valid brand logo was found in the header area. Both candidates are small and not prominently placed as a main brand logo should be.",
  "confidence": 0.3,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get started",
   "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a white background with black text, which stands out against the dark theme."
  },
  "secondary": {
   "index": 3,
   "text": "Explore plans",
   "reasoning": "Button #3 with text 'Explore plans' is selected as secondary due to its contrasting dark background, making it distinct from the primary button's color group."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "content creators and video editors"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "No valid brand logo was found in the header area. Both candidates are small and not prominently placed as a main brand logo should be.",
    "confidence": 0.3
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}