cardboard.json

Cardboard Brand Identity

A complete profile of Cardboard's visual system — colors, typography, components, and personality — extracted from https://usecardboard.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFFFFF
Accent #FFFFFF
Body Font Raveo Variable
Heading Font Raveo Variable

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: content creators and video editors

Cardboard Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Raveo Variable",
      "role": "unknown"
    },
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raveo Variable",
      "heading": "Raveo Variable"
    },
    "fontStacks": {
      "heading": [
        "Raveo Variable",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "ui-sans-serif",
        "sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "Raveo Variable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "63px",
      "body": "17.5px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#0D0D0D",
      "textColor": "#D4D4D8",
      "borderColor": "#1A1A1A",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0D0D0D",
      "textColor": "#FFFFFF",
      "borderColor": "#1A1A1A",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.usecardboard.com/images/favicon-circle.png",
    "ogImage": "https://www.usecardboard.com/images/marketing/og-new.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found in the header area. Both candidates are small and not prominently placed as a main brand logo should be.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a white background with black text, which stands out against the dark theme."
    },
    "secondary": {
      "index": 3,
      "text": "Explore plans",
      "reasoning": "Button #3 with text 'Explore plans' is selected as secondary due to its contrasting dark background, making it distinct from the primary button's color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "content creators and video editors"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found in the header area. Both candidates are small and not prominently placed as a main brand logo should be.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}