Cardamon Brand Identity

A complete profile of Cardamon's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #121221
• secondary: #E75427
• accent: #0000EE
• background: #070714
• textPrimary: #070714
• link: #0000EE

Typography

• primary: Sarabun — https://fonts.google.com/specimen/Sarabun
• heading: Sarabun — https://fonts.google.com/specimen/Sarabun

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#0B0B19, textColor=#0000EE, borderRadius=8px, shadow=none
• buttonSecondary: background=#EEEEEE, textColor=#444444, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Cardamon Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Gap Analysis | Identify & Resolve Compliance Gaps
  • Image:
  • Source: https://cardamon.ai/product/conduct-gap-analysis
• AI Regulation Search | Smart Legal Search Engine
  • Image:
  • Source: https://cardamon.ai/product/ai-regulation-search
• About Cardamon AI – Our Mission & Team
  • Image:
  • Source: https://cardamon.ai/about-us
• Obligation Mapping | Turn Laws Into Actionable Tasks
  • Image:
  • Source: https://cardamon.ai/product/obligation-mapping
• Cardamon AI - Launch. Expand. Stay Compliant.
  • Image:
  • Source: https://cardamon.ai/
• Cardamon is funded by Y-Combinator
  • Image:
  • Source: https://cardamon.ai/articles/cardamon-is-funded-by-y-combinator

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Sarabun",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#121221",
    "secondary": "#E75427",
    "accent": "#0000EE",
    "background": "#070714",
    "textPrimary": "#070714",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sarabun",
      "heading": "Sarabun"
    },
    "fontStacks": {
      "heading": [
        "Sarabun",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Sarabun",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0B0B19",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#444444",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/M7PJIv8ABhyrRsi431rK6NYhUk.svg?width=119&height=24",
    "favicon": "https://framerusercontent.com/images/uEqabjrCOAzTCbFmOsbFQgR4g.svg",
    "ogImage": null,
    "logoHref": "./#home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 20,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Cardamon AI' inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Explore our productExplore our product",
      "reasoning": "Button #0, 'Explore our product', is likely the primary CTA due to its action-oriented text and distinct color contrast with the background, making it stand out as a call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Reject all",
      "reasoning": "Button #2, 'Reject all', is chosen as secondary due to its lighter background color, which contrasts with the primary button's dark color, and its less prominent action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Cardamon AI' inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}