# Carbon Black Brand Identity

A complete profile of **Carbon Black**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value   |
|------------|---------|
| Primary    | #494A5E |
| Accent     | #005C8A |
| Body Font  | Inter   |
| Heading Font | Inter  |

## Color Palette

- primary: #494A5E  
- secondary: #CC092F  
- accent: #005C8A  
- background: #FFFFFF  
- textPrimary: #005C8A  
- link: #005C8A

## Typography

- primary: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)  
- heading: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)

## Visual Assets

- Logo:   
- Favicon:   
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#494A5E, borderColor=null, borderRadius=4px, shadow=none  
- buttonPrimary: background=#FFFFFF, textColor=#005C8A, borderRadius=0px, shadow=none  
- buttonSecondary: background=#151B17, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: technology professionals and enterprises

## Carbon Black Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.  
- **Professional Services Partner Finder for Broadcom solutions**  
  - Image: 
  - Source: [Link](https://expert.broadcom.com/vcsp/news)  
- **The Hidden Consequences of the Go-It-Alone Approach to Managing Applications**  
  - Image: 
  - Source: [Link](https://academy.broadcom.com/blog/valueops/clarity/hidden-consequences-managing-applications)  
- **Cable 05-60016-00**  
  - Image: .png/_jcr_content/renditions/original)
  - Source: [Link](https://techdocs.broadcom.com/us/en/storage-and-ethernet-connectivity/enterprise-storage-solutions/97xx-adapters/1-0/v26678434/cable-05-60016-00.html)  
- **SPM's Secret Weapon: The Data Whisperer You Need to Know**  
  - Image: 
  - Source: [Link](https://valueops.broadcom.com/blog/spms-secret-weapon-the-data-whisperer-you-need-to-know)  
- **ValueOps Blog | Strategic Portfolio Management**  
  - Image: 
  - Source: [Link](https://valueops.broadcom.com/blog/tag/strategic-portfolio-management)

## Working with these fonts

Not found on Google Fonts? Instructions for downloading the brand assets:  
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#494A5E",
  "secondary": "#CC092F",
  "accent": "#005C8A",
  "background": "#FFFFFF",
  "textPrimary": "#005C8A",
  "link": "#005C8A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "44px",
   "h2": "22px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#494A5E",
   "borderColor": null,
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#005C8A",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#151B17",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.broadcom.com/media/blt4ac44e0e6c6d8341/bltb48edbf7d1a7b858/695bedfbfd8a3eb169f53151/broadcom-web-med-home-page-hero-2x.jpg?width=150&height=41",
  "favicon": "https://www.broadcom.com/favicon.png",
  "ogImage": "https://www.broadcom.com/media/blt4ac44e0e6c6d8341/bltc5b68e1455ec0786/6954499867fae30d2f04a43e/brcm_preview_image@72ppi.jpg"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "technology professionals and enterprises"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}
```