# Carbon Black Brand Identity

A complete profile of **Carbon Black**'s visual system — colors, typography, components, and personality — extracted from https://broadcom.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/carbon-black
- Machine-readable JSON: https://characterquilt.com/branding/carbon-black.json
- Per-page llms.txt: https://characterquilt.com/branding/carbon-black/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #494A5E |
| Accent | #005C8A |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #494A5E
- secondary: #CC092F
- accent: #005C8A
- background: #FFFFFF
- textPrimary: #005C8A
- link: #005C8A

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#494A5E, borderColor=null, borderRadius=4px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#005C8A, borderRadius=0px, shadow=none
- buttonSecondary: background=#151B17, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: technology professionals and enterprises

## Carbon Black Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Professional Services Partner Finder for Broadcom solutions**
  - Image: 
  - Source: https://expert.broadcom.com/vcsp/news
- **The Hidden Consequences of the Go-It-Alone Approach to Managing Applications**
  - Image: 
  - Source: https://academy.broadcom.com/blog/valueops/clarity/hidden-consequences-managing-applications
- **Cable 05-60016-00**
  - Image: .png/_jcr_content/renditions/original)
  - Source: https://techdocs.broadcom.com/us/en/storage-and-ethernet-connectivity/enterprise-storage-solutions/97xx-adapters/1-0/v26678434/cable-05-60016-00.html
- **SPM's Secret Weapon: The Data Whisperer You Need to Know**
  - Image: 
  - Source: https://valueops.broadcom.com/blog/spms-secret-weapon-the-data-whisperer-you-need-to-know
- **Professional Services Partner Finder for Broadcom solutions**
  - Image: 
  - Source: https://expert.broadcom.com/vcsp/news
- **ValueOps Blog | Strategic Portfolio Management**
  - Image: 
  - Source: https://valueops.broadcom.com/blog/tag/strategic-portfolio-management

## Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts, follow these steps:  
1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, and write the body to disk. Only do this if you have permission to use the brand assets.