Carbon Black Brand Identity

A complete profile of Carbon Black's visual system — colors, typography, components, and personality — extracted from https://broadcom.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/carbon-black
• Machine-readable JSON: https://characterquilt.com/branding/carbon-black.json
• Per-page llms.txt: https://characterquilt.com/branding/carbon-black/llms.txt

Quick Facts

Color Palette

• primary: #494A5E
• secondary: #CC092F
• accent: #005C8A
• background: #FFFFFF
• textPrimary: #005C8A
• link: #005C8A

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#494A5E, borderColor=null, borderRadius=4px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#005C8A, borderRadius=0px, shadow=none
• buttonSecondary: background=#151B17, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: technology professionals and enterprises

Carbon Black Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Professional Services Partner Finder for Broadcom solutions
  • Image:
  • Source: https://expert.broadcom.com/vcsp/news
• The Hidden Consequences of the Go-It-Alone Approach to Managing Applications
  • Image:
  • Source: https://academy.broadcom.com/blog/valueops/clarity/hidden-consequences-managing-applications
• Cable 05-60016-00
  • Image: .png/_jcr_content/renditions/original)
  • Source: https://techdocs.broadcom.com/us/en/storage-and-ethernet-connectivity/enterprise-storage-solutions/97xx-adapters/1-0/v26678434/cable-05-60016-00.html
• SPM's Secret Weapon: The Data Whisperer You Need to Know
  • Image:
  • Source: https://valueops.broadcom.com/blog/spms-secret-weapon-the-data-whisperer-you-need-to-know
• Professional Services Partner Finder for Broadcom solutions
  • Image:
  • Source: https://expert.broadcom.com/vcsp/news
• ValueOps Blog | Strategic Portfolio Management
  • Image:
  • Source: https://valueops.broadcom.com/blog/tag/strategic-portfolio-management

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts, follow these steps:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, and write the body to disk. Only do this if you have permission to use the brand assets.