Capi Money Brand Identity

A complete profile of Capi Money's visual system — colors, typography, components, and personality — extracted from https://www.capimoney.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #FFBC4B
• secondary: #349558
• accent: #FFBC4B
• background: #F5F4F0
• textPrimary: #633030
• link: #633030

Typography

• primary: Matter — https://fonts.google.com/specimen/Matter
• heading: Matter — https://fonts.google.com/specimen/Matter

Visual Assets

• Logo:
• Favicon: https://capimoney.com/icon
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFBC4B, textColor=#330606, borderRadius=9999px, shadow=none
• buttonSecondary: background=#349558, textColor=#FFFFFF, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: young professionals

Capi Money Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Capi Money
  • Image:
  • Source: https://capimoney.com/fr
• Capi Money
  • Image:
  • Source: https://capimoney.com/
• Capi Money
  • Image:
  • Source: https://capimoney.com/
• Capi Money Terms and Conditions
  • Image:
  • Source: https://capimoney.com/terms
• Capi Money: Unlocking Global Trade for Emerging Markets
  • Image:
  • Source: https://creandum.com/stories/backing-capi-money/
• startups100 | Mitch Riley
  • Image:
  • Source: https://www.linkedin.com/posts/mitchriley_startups100-activity-7419006073551974400-ZG_i

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.