# Cape Brand Identity

A complete profile of **Cape**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value    |
|-------------|----------|
| Primary     | #E9E4F4  |
| Accent      | #9891E1  |
| Body Font   | Arial    |
| Heading Font | FK Grotesk |

## Color Palette

- primary: #E9E4F4
- secondary: #5E646D
- accent: #9891E1
- background: #F5F5F5
- textPrimary: #000000
- link: #9891E1

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: FK Grotesk — https://fonts.google.com/specimen/FK+Grotesk

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2286%22%20height%3D%2224%22%20fill%3D%22none%22%20alt%3D%22Cape%20Logo%22%20aria-label%3D%22Cape%20Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23000%22%20d%3D%22M70.888%208.865c-.41%200-.479-.16-.479-.387%200-1.186%201.049-1.915%202.393-1.915h7.454c.98%200%201.596.456%201.596%201.208%200%20.66-.616%201.094-1.596%201.094zm1.276%209.366h12.787v-1.253c0-1.436-.888-2.325-2.324-2.325h-9.574c-1.253%200-2.644-.752-2.644-1.914%200-.319.274-.456.479-.456H81.51c2.758%200%204.49-1.481%204.49-3.828V6.928c0-2.416-1.892-3.897-4.49-3.897h-9.346c-3.67%200-5.949%202.165-5.949%205.629v3.828c0%203.51%202.53%205.743%205.95%205.743m-22.588-4.147c-1.003%200-1.641-.547-1.641-1.413V8.75c0-.957.592-1.572%201.527-1.572h8.206c1.846%200%203.008%201.07%203.008%202.78v1.07c0%201.892-1.162%203.055-3.008%203.055zM26.668%2018.23h7.66c2.164%200%202.962-1.07%203.76-2.324.091-.137.228-.228.365-.228h.456c.16%200%20.205.137.182.273l-.388%202.28h3.533V8.66c0-3.464-2.302-5.63-5.949-5.63H22.862v1.026c0%201.436.912%202.348%202.37%202.348h10.394c1.482%200%202.416.638%202.416%201.64%200%20.32-.182.502-.478.502H26.668c-2.917%200-4.786%201.367-4.786%203.578v2.05c0%202.485%201.869%204.057%204.786%204.057m1.026-3.692c-.98%200-1.595-.524-1.595-1.367s.615-1.367%201.595-1.367h9.984c.273%200%20.433.205.433.524%200%201.367-1.072%202.21-2.804%202.21zM6.131%2018.231h8.867c3.396%200%205.539-2.484%205.539-6.404h-4.194c0%201.368-.957%202.257-2.462%202.257H7.226c-1.87%200-3.032-1.163-3.032-3.031V7.247c0-1.914%201.162-3.1%203.009-3.1h6.678c1.505%200%202.462%201.049%202.462%202.257h4.194c0-3.76-2.143-6.404-5.539-6.404H6.04C2.325%200%200%202.347%200%206.04v6.13c0%203.714%202.348%206.061%206.131%206.061m37.61%205.06h4.194l-1.049-7.339c-.023-.182.069-.273.205-.273h.48c.136%200%20.181.114.273.273.797%201.254%201.8%202.28%203.966%202.28h6.974c3.716%200%206.04-2.211%206.04-5.744V8.66c0-3.464-2.324-5.63-6.04-5.63H51.81c-2.166%200-3.169%201.14-3.966%202.394a.4.4%200%200%201-.32.16h-.455c-.092%200-.228-.07-.183-.274l.388-2.28H43.74z%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.cape.co/favicon-128x128.png
- Social card (og:image): https://cdn.sanity.io/images/9u514z6s/development/608e15873d6f442b9a990c5839a4d37940cbd047-1600x900.png

## UI Components

- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#9891E1, textColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=#E9E4F4, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Cape Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **GrapheneOS vs. Android: A Side-by-Side Comparison | Cape - Cape**
  - Image: https://cdn.sanity.io/images/9u514z6s/production/89fa3a63b61df7dbf2c4d7fcabbbb5986330c825-8000x4500.png
  - Source: https://www.cape.co/blog/grapheneos-vs-android
- **How to Opt Out of Data Sharing with AT&T, Verizon, and T-Mobile: A Step-by-Step Guide - Cape**
  - Image: https://cdn.sanity.io/images/9u514z6s/production/57f75ec1be555cdff480aa1b317de35bc696ab69-8192x5464.jpg
  - Source: https://www.cape.co/blog/how-to-opt-out-of-data-sharing
- **Press - Cape**
  - Image: https://cdn.sanity.io/images/9u514z6s/production/0887a75f62c3688a032ca3d1a94d954498ea5086-3328x4096.png?w=3000&h=3692&q=100&auto=format
  - Source: https://www.cape.co/press
- **Blog - Cape**
  - Image: https://cdn.sanity.io/images/9u514z6s/production/2d8d03accd726ded8d03a80b4552c68bbcc288a7-2227x1350.png?w=2227&h=1350&q=100&auto=format
  - Source: https://www.cape.co/blog
- **Contract Buyout - Cape**
  - Image: https://cdn.sanity.io/images/9u514z6s/production/ceca92e123bf4c3bfe1a8114913bd49a982503d6-4096x2732.jpg
  - Source: https://www.cape.co/contract-buyout
- **Blog - Cape**
  - Image: https://cdn.sanity.io/images/9u514z6s/production/cbd93d125cddba7cc1cb08b7db3480992f299333-1682x994.png?w=1682&h=994&q=100&auto=format
  - Source: https://www.cape.co/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {  
 "family": "FK Grotesk",
 "role": "heading"
 },
 {
 "family": "FK Grotesk Mono",
 "role": "monospace"
 },
 {
 "family": "Arial",
 "role": "body"
 }
],  
 "colors": {
 "primary": "#E9E4F4",
 "secondary": "#5E646D",
 "accent": "#9891E1",
 "background": "#F5F5F5",
 "textPrimary": "#000000",
 "link": "#9891E1"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Arial",
 "heading": "FK Grotesk"
 },
 "fontStacks": {
 "heading": [
 "FK Grotesk"
 ],
 "body": [
 "FK Grotesk"
 ],
 "paragraph": [
 "FK Grotesk"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "36px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#000000",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#9891E1",
 "textColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#E9E4F4",
 "textColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2286%22%20height%3D%2224%22%20fill%3D%22none%22%20alt%3D%22Cape%20Logo%22%20aria-label%3D%22Cape%20Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23000%22%20d%3D%22M70.888%208.865c-.41%200-.479-.16-.479-.387%200-1.186%201.049-1.915%202.393-1.915h7.454c.98%200%201.596.456%201.596%201.208%200%20.66-.616%201.094-1.596%201.094zm1.276%209.366h12.787v-1.253c0-1.436-.888-2.325-2.324-2.325h-9.574c-1.253%200-2.644-.752-2.644-1.914%200-.319.274-.456.479-.456H81.51c2.758%200%204.49-1.481%204.49-3.828V6.928c0-2.416-1.892-3.897-4.49-3.897h-9.346c-3.67%200-5.949%202.165-5.949%205.629v3.828c0%203.51%202.53%205.743%205.95%205.743m-22.588-4.147c-1.003%200-1.641-.547-1.641-1.413V8.75c0-.957.592-1.572%201.527-1.572h8.206c1.846%200%203.008%201.07%203.008%202.78v1.07c0%201.892-1.162%203.055-3.008%203.055zM26.668%2018.23h7.66c2.164%200%202.962-1.07%203.76-2.324.091-.137.228-.228.365-.228h.456c.16%200%20.205.137.182.273l-.388%202.28h3.533V8.66c0-3.464-2.302-5.63-5.949-5.63H22.862v1.026c0%201.436.912%202.348%202.37%202.348h10.394c1.482%200%202.416.638%202.416%201.64%200%20.32-.182.502-.478.502H26.668c-2.917%200-4.786%201.367-4.786%203.578v2.05c0%202.485%201.869%204.057%204.786%204.057m1.026-3.692c-.98%200-1.595-.524-1.595-1.367s.615-1.367%201.595-1.367h9.984c.273%200%20.433.205.433.524%200%201.367-1.072%202.21-2.804%202.21zM6.131%2018.231h8.867c3.396%200%205.539-2.484%205.539-6.404h-4.194c0%201.368-.957%202.257-2.462%202.257H7.226c-1.87%200-3.032-1.163-3.032-3.031V7.247c0-1.914%201.162-3.1%203.009-3.1h6.678c1.505%200%202.462%201.049%202.462%202.257h4.194c0-3.76-2.143-6.404-5.539-6.404H6.04C2.325%200%200%202.347%200%206.04v6.13c0%203.714%202.348%206.061%206.131%206.061m37.61%205.06h4.194l-1.049-7.339c-.023-.182.069-.273.205-.273h.48c.136%200%20.181.114.273.273.797%201.254%201.8%202.28%203.966%202.28h6.974c3.716%200%206.04-2.211%206.04-5.744V8.66c0-3.464-2.324-5.63-6.04-5.63H51.81c-2.166%200-3.169%201.14-3.966%202.394a.4.4%200%200%201-.32.16h-.455c-.092%200-.228-.07-.183-.274l.388-2.28H43.74z%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://www.cape.co/favicon-128x128.png",
 "ogImage": "https://cdn.sanity.io/images/9u514z6s/development/608e15873d6f442b9a990c5839a4d37940cbd047-1600x900.png",
 "logoHref": "/",
 "logoAlt": "Cape Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cape'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "get startedget started",
 "reasoning": "Button #1 ('get started') uses the vibrant brand color #9891E1 and has action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 3,
 "text": "Learn MoreLearn More",
 "reasoning": "Button #3 ('Learn More') has a different background color (#E9E4F4) and serves as a secondary action with informative text."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cape'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```