Canopy (was Encarte) Brand Identity

A complete profile of Canopy (was Encarte)'s visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #454E66
• secondary: #1679D3
• accent: #1D263D
• background: #FFFFFF
• textPrimary: #1D263D
• link: #1D263D

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1D263D, textColor=#FFFFFF, borderRadius=10.08px, shadow=rgba(0, 0, 0, 0.09) 1px 1px 5.04px 0px
• buttonSecondary: background=#FFFFFF, textColor=#1D263D, borderRadius=10.08px, shadow=rgba(0, 0, 0, 0.09) 1px 1px 4px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals and investors

Canopy (was Encarte) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About us
  • Image:
  • Source: https://www.heycanopy.com/about
• Investor
  • Image:
  • Source: https://www.heycanopy.com/investor
• Canopy — How can I update tax details on my investor profiles?
  • Image:
  • Source: https://help.heycanopy.com/how-can-i-update-tax-details-on-my-investor-profiles
• Private Funds
  • Image:
  • Source: https://www.heycanopy.com/private-funds

Working with these fonts

Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#454E66",
  "secondary": "#1679D3",
  "accent": "#1D263D",
  "background": "#FFFFFF",
  "textPrimary": "#1D263D",
  "link": "#1D263D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "225.84px",
   "h2": "113.04px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1D263D",
   "textColor": "#FFFFFF",
   "borderRadius": "10.08px",
   "borderRadiusCorners": {
    "topLeft": "10.08px",
    "topRight": "10.08px",
    "bottomRight": "10.08px",
    "bottomLeft": "10.08px"
   },
   "shadow": "rgba(0, 0, 0, 0.09) 1px 1px 5.04px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1D263D",
   "borderRadius": "10.08px",
   "borderRadiusCorners": {
    "topLeft": "10.08px",
    "topRight": "10.08px",
    "bottomRight": "10.08px",
    "bottomLeft": "10.08px"
   },
   "shadow": "rgba(0, 0, 0, 0.09) 1px 1px 4px 0px"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/61c1c0b4e368108c5ab02f30/61dc0ff9e687751810861f7d_Canopy%20Logo%20Gray.svg",
  "favicon": "https://cdn.prod.website-files.com/61c1c0b4e368108c5ab02f30/61e1e80a9622905b469e729f_favicon%2032.png",
  "ogImage": "https://cdn.prod.website-files.com/61c1c0b4e368108c5ab02f30/62385d67c46d9a32873c39aa_canopy_dark.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "financial professionals and investors"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}