Canopy (was Encarte) Brand Identity

A complete profile of Canopy (was Encarte)'s visual system — colors, typography, components, and personality — extracted from https://www.heycanopy.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #454E66
• secondary: #1679D3
• accent: #1D263D
• background: #FFFFFF
• textPrimary: #1D263D
• link: #1D263D

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1D263D, textColor=#FFFFFF, borderRadius=10.08px, shadow=rgba(0, 0, 0, 0.09) 1px 1px 5.04px 0px
• buttonSecondary: background=#FFFFFF, textColor=#1D263D, borderRadius=10.08px, shadow=rgba(0, 0, 0, 0.09) 1px 1px 4px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals and investors

Canopy (was Encarte) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About us
  • Image:
  • Source: About Us
• Investor
  • Image:
  • Source: Investor
• Canopy — How can I update tax details on my investor profiles?
  • Image:
  • Source: Update Tax Details
• About us
  • Image:
  • Source: About Us
• Private Funds
  • Image:
  • Source: Private Funds
• Canopy — Expecting a K-1, but don't see it?
  • Image:
  • Source: K-1 Query

Working with these fonts

Not found on Google Fonts? Instructions can help you if you have permission to use the fonts. CharacterQuilt.com suggests different methods to capture the font files.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#454E66",
    "secondary": "#1679D3",
    "accent": "#1D263D",
    "background": "#FFFFFF",
    "textPrimary": "#1D263D",
    "link": "#1D263D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "225.84px",
      "h2": "113.04px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1D263D",
      "textColor": "#FFFFFF",
      "borderRadius": "10.08px",
      "shadow": "rgba(0, 0, 0, 0.09) 1px 1px 5.04px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D263D",
      "borderRadius": "10.08px",
      "shadow": "rgba(0, 0, 0, 0.09) 1px 1px 4px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/61c1c0b4e368108c5ab02f30/61dc0ff9e687751810861f7d_Canopy%20Logo%20Gray.svg",
    "favicon": "https://cdn.prod.website-files.com/61c1c0b4e368108c5ab02f30/61e1e80a9622905b469e729f_favicon%2032.png",
    "ogImage": "https://cdn.prod.website-files.com/61c1c0b4e368108c5ab02f30/62385d67c46d9a32873c39aa_canopy_dark.png"
  }
}