CandorIQ Brand Identity

A complete profile of CandorIQ's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #200542
• secondary: #A29AAB
• accent: #E3D2F8
• background: #333333
• textPrimary: #16032E
• link: #16032E

Typography

• primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
• heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E3D2F8, textColor=#16032E, borderRadius=8px, shadow=none
• buttonSecondary: background=transparent, textColor=#A29AAB, borderColor=#D0CDD5, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

CandorIQ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Compensation Forecasting: 6 Proven Steps to Predict Future Payroll Costs in 2026
  • Image:
  • Source: Link
• Yes, Meta Really Did Offer $100M to an OpenAI Researcher
  • Image:
  • Source: Link
• What Is Compensation Analysis? A Guide to Fair and Competitive Salaries
  • Image:
  • Source: Link
• OpenAI's Innovation with Profit-Based Compensation
  • Image:
  • Source: Link
• What Does OpenAI's $6.6B Fundraise Mean For Their Employees' Compensation?
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Instrument Sans",
 "role": "body"
 }
],
 "colors": {
 "primary": "#200542",
 "secondary": "#A29AAB",
 "accent": "#E3D2F8",
 "background": "#333333",
 "textPrimary": "#16032E",
 "link": "#16032E"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Instrument Sans",
 "heading": "Instrument Sans"
 },
 "fontStacks": {
 "heading": [
 "Instrument Sans",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Instrument Sans",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Instrument Sans",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "20px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E3D2F8",
 "textColor": "#16032E",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#A29AAB",
 "borderColor": "#D0CDD5",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67c537d34a5259f41502bab5_Logo.avif",
 "favicon": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67d88ae7c32403e182338560_Favicon%2032%20x%2032.png",
 "ogImage": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67d88b04e2999f0504e0e475_Web%20cover.png",
 "logoHref": "/",
 "logoAlt": "Logo CandorIQ"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 18,
 "reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'CandorIQ'. It is the most prominent logo available.",
 "confidence": 0.8,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "View all",
 "reasoning": "Button #1 has a vibrant blue background (#E3D2F8) which stands out as a primary CTA. The text 'View all' suggests a broad action, making it suitable as a primary button."
 },
 "secondary": {
 "index": 10,
 "text": "AI Agents for Finance & HR",
 "reasoning": "Button #11 has a transparent background, making it a suitable secondary button. It contrasts with the primary button's vibrant color and serves as a less prominent option."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'CandorIQ'. It is the most prominent logo available.",
 "confidence": 0.8
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}