# Candor Brand Identity

A complete profile of **Candor**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value     |
|------------|-----------|
| Primary    | #79FFE1   |
| Accent     | #79FFE1   |
| Body Font  | sf pro text |
| Heading Font| sf pro text |

## Color Palette

- primary: #79FFE1
- accent: #79FFE1
- background: #FFFFFF
- textPrimary: #000000
- link: #79FFE1

## Typography

- primary: sf pro text — https://fonts.google.com/specimen/sf+pro+text
- heading: sf pro text — https://fonts.google.com/specimen/sf+pro+text

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Candor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Candor: Free Portfolio Website Template by Krzysztof Hejna — Framer Marketplace**
  - Image: 
  - Source: https://www.framer.com/marketplace/templates/candor/
- **6 Ways to Build Trust With Your Direct Reports**
  - Image: 
  - Source: https://www.radicalcandor.com/blog/direct-reports-radical-candor-feedback
- **Candor is kindness: how to be a leader | Gary Vaynerchuk posted on the topic | LinkedIn**
  - Image: 
  - Source: https://www.linkedin.com/posts/garyvaynerchuk_candor-is-not-an-excuse-not-to-be-nice-activity-7229441654376574977-HSXt
- **Communication and Optimal Resolution (CANDOR) Toolkit | Agency for Healthcare Research and Quality**
  - Image: 
  - Source: https://www.ahrq.gov/patient-safety/settings/hospital/candor/modules.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "sf pro text",
   "count": 5
  },
  {
   "family": "sf pro icons",
   "count": 5
  },
  {
   "family": "helvetica neue",
   "count": 5
  },
  {
   "family": "helvetica",
   "count": 5
  },
  {
   "family": "arial",
   "count": 5
  },
  {
   "family": "sans-serif",
   "count": 5
  }
 ],
 "colors": {
  "primary": "#79FFE1",
  "accent": "#79FFE1",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#79FFE1"
 },
 "typography": {
  "fontFamilies": {
   "primary": "sf pro text",
   "heading": "sf pro text"
  },
  "fontStacks": {
   "body": [
    "sf pro text",
    "sf pro icons",
    "helvetica neue",
    "helvetica",
    "arial",
    "sans-serif"
   ],
   "heading": [
    "sf pro text",
    "sf pro icons",
    "helvetica neue",
    "helvetica",
    "arial",
    "sans-serif"
   ],
   "paragraph": [
    "sf pro text",
    "sf pro icons",
    "helvetica neue",
    "helvetica",
    "arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "25.6px",
   "h2": "25.6px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": null,
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0,
  "overall": 0
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "LLM failed",
    "confidence": 0
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false,
   "error": "LLM call failed or returned fallback values"
  }
 }
}
```