Candidate.ly Brand Identity

A complete profile of Candidate.ly's visual system — colors, typography, components, and personality — extracted from https://candidate.ly/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/candidate-ly
• Machine-readable JSON: https://characterquilt.com/branding/candidate-ly.json

Quick Facts

Color Palette

• primary: #206A7B
• accent: #206A7B
• background: #FFFFFF
• textPrimary: #090909
• link: #206A7B

Typography

• primary: GeistSans — https://fonts.google.com/specimen/GeistSans
• heading: GeistSans — https://fonts.google.com/specimen/GeistSans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#090909, textColor=#FFFFFF, borderRadius=8px
• buttonSecondary: background=#FAFBFA, textColor=#090909, borderColor=#DBDBDB, borderRadius=8px

Brand Personality

Tone: professional · Energy: medium · Audience: recruitment agencies

Candidate.ly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Interview with Stefan Heinrichs
  • Image:
  • Source: Link
• Interview with Catherine vanVonno
  • Image:
  • Source: Link
• Events Code of Conduct
  • Image:
  • Source: Link
• Interview with Stefan Heinrichs
  • Image:
  • Source: Link
• Talent Corps - Top Company to work for in 2023 - World Staffing Award
  • Image:
  • Source: Link
• Zealotech People - Top Company to work for in 2024 - World Staffing Award
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GeistSans",
      "role": "body"
    },
    {
      "family": "rhymesLight",
      "role": "unknown"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#206A7B",
    "accent": "#206A7B",
    "background": "#FFFFFF",
    "textPrimary": "#090909",
    "link": "#206A7B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GeistSans",
      "heading": "GeistSans"
    },
    "fontStacks": {
      "heading": [
        "rhymesLight",
        "Georgia",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "GeistSans",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "GeistSans",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "44px",
      "body": "11px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#090909",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAFBFA",
      "textColor": "#090909",
      "borderColor": "#DBDBDB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.candidately.com/logo-dark.svg?dpl=dpl_CDYfukf9AK7C1CauqYjpS6ZNnzXe",
    "favicon": "https://www.candidately.com/favicon.ico?favicon.0559bsvyu5oe_.ico"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Candidately'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try for free",
      "reasoning": "Button #1 ('Try for free') uses a dark, contrasting background (#090909) with white text, making it stand out as a primary CTA. The text is action-oriented and encourages user engagement."
    },
    "secondary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 ('Book a demo') has a lighter background (#FAFBFA) and a more subdued appearance, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "recruitment agencies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Candidately'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}