Candid Brand Identity

A complete profile of Candid's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #79FFE1
• secondary: #FF0080
• accent: #0070F3
• background: #DDDDDD
• textPrimary: #0070F3
• link: #0070F3

Typography

• primary: sf pro text — https://fonts.google.com/specimen/sf+pro+text
• heading: sf pro text — https://fonts.google.com/specimen/sf+pro+text

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Candid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Candid Co. TV Spot, 'The Best Smiles: New Faces' - iSpot
  • Image:
  • Source: https://www.ispot.tv/ad/O3GM/candid-co-the-best-smiles-new-faces
• Compliance | Candid
  • Image:
  • Source: https://candid.org/candid-search/features/compliance/
• Candid — Business / Consultancy Website Template (Breakdance Builder)
  • Image:
  • Source: https://templateground.gumroad.com/l/candid-template-breakdance
• Glenmark's Candid's New TVC by BBDO Redefines Advertising Codes in Healthcare | LBBOnline
  • Image:
  • Source: https://lbbonline.com/news/glenmarks-candids-new-tvc-by-bbdo-redefines-advertising-codes-in-healthcare
• Candid research reports
  • Image:
  • Source: https://candid.issuelab.org/
• candid — gravy
  • Image:
  • Source: https://getgravy.com/candid

Working with these fonts

Not found on Google Fonts? Instructions for usage if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. Download the font files locally.
5. View the page's CSS and extract @font-face declarations.

Only proceed if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "sf pro text",
   "count": 5
  },
  {
   "family": "sf pro icons",
   "count": 5
  },
  {
   "family": "helvetica neue",
   "count": 5
  },
  {
   "family": "helvetica",
   "count": 5
  },
  {
   "family": "arial",
   "count": 5
  },
  {
   "family": "sans-serif",
   "count": 5
  }
 ],
 "colors": {
  "primary": "#79FFE1",
  "secondary": "#FF0080",
  "accent": "#0070F3",
  "background": "#DDDDDD",
  "textPrimary": "#0070F3",
  "link": "#0070F3"
 },
 "typography": {
  "fontFamilies": {
   "primary": "sf pro text",
   "heading": "sf pro text"
  },
  "fontStacks": {
   "body": [
    "sf pro text",
    "sf pro icons",
    "helvetica neue",
    "helvetica",
    "arial",
    "sans-serif"
   ],
   "heading": [
    "sf pro text",
    "sf pro icons",
    "helvetica neue",
    "helvetica",
    "arial",
    "sans-serif"
   ],
   "paragraph": [
    "sf pro text",
    "sf pro icons",
    "helvetica neue",
    "helvetica",
    "arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": null,
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0,
  "overall": 0
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "LLM failed",
    "confidence": 0
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false,
   "error": "LLM call failed or returned fallback values"
  }
 }
}