Candid Brand Identity

A complete profile of Candid's visual system — colors, typography, components, and personality — extracted from https://trycandid.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://trycandid.com.

• primary: #79FFE1
• secondary: #FF0080
• accent: #0070F3
• background: #DDDDDD
• textPrimary: #0070F3
• link: #0070F3

Typography

Each font links to its Google Fonts page where available.

• primary: sf pro text
• heading: sf pro text

Visual Assets

Brand Personality

• Tone: professional
• Energy: medium
• Audience: unknown

Candid Brand in the Wild

Image: images-cdn.ispot.tv
Source: ispot.tv

Image: cms.candid.org
Source: candid.org

Image: public-files.gumroad.com
Source: templateground.gumroad.com

Image: d3q27bh1u24u2o.cloudfront.net
Source: lbbonline.com

Image: candid.issuelab.org
Source: candid.issuelab.org

Image: images.squarespace-cdn.com
Source: getgravy.com

Frequently Asked Questions

• What is Candid's primary brand color?
  Candid's primary brand color is #79FFE1. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Candid use?
  Candid uses #0070F3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Candid use?
  Candid uses sf pro text as the primary typeface across body and headings.

• Does Candid use a light or dark theme?
  Candid's primary site uses a light color scheme, with a background of #DDDDDD.

• How was this brand profile generated?
  This profile was extracted from https://trycandid.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Candid.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "sf pro text",
      "count": 5
    },
    {
      "family": "sf pro icons",
      "count": 5
    },
    {
      "family": "helvetica neue",
      "count": 5
    },
    {
      "family": "helvetica",
      "count": 5
    },
    {
      "family": "arial",
      "count": 5
    },
    {
      "family": "sans-serif",
      "count": 5
    }
  ],
  "colors": {
    "primary": "#79FFE1",
    "secondary": "#FF0080",
    "accent": "#0070F3",
    "background": "#DDDDDD",
    "textPrimary": "#0070F3",
    "link": "#0070F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sf pro text",
      "heading": "sf pro text"
    },
    "fontStacks": {
      "body": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "heading": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
``