Campus Brand Identity

A complete profile of Campus's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4F50FF
• secondary: #FF8850
• accent: #4F50FF
• background: #FFFDF5
• textPrimary: #000000
• link: #4748E6

Typography

• primary: sfProText — https://fonts.google.com/specimen/sfProText
• heading: dunbarTall — https://fonts.google.com/specimen/dunbarTall

Visual Assets

• Favicon: https://campus.edu/favicon.ico

UI Components

• buttonPrimary: background=#4F50FF, textColor=#FFFFFF, borderRadius=100px, shadow=none
• buttonSecondary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: prospective students and educators

Campus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Campus (formerly known as MTI College)
  • Image: https://elearning.campus.edu/pluginfile.php/2/course/section/2851/DSC_0304D.jpg
  • Source: https://elearning.campus.edu/
• How to Find the Right Online Business Degree Program
  • Image: https://storage.ghost.io/c/6e/d6/6ed6bc0b-f624-489a-a089-b7baad3e4f7a/content/images/2023/05/How-to-Find-the-Right-Online-Business-Program-SEO-Blog-Image--1-.png
  • Source: https://campus.edu/blog/business/how-to-find-the-right-online-business-degree-program
• The Campus Store
  • Image: https://shop.campus.edu/cdn/shop/files/ria-OobxlWxuLaA-unsplash.jpg?v=1764696197&width=5760
  • Source: https://shop.campus.edu/
• How to Be a Successful Online Community College Student
  • Image: https://storage.ghost.io/c/6e/d6/6ed6bc0b-f624-489a-a089-b7baad3e4f7a/content/images/2023/05/Blog-Hero-Images---Campus-Intern--1---1-.png
  • Source: https://campus.edu/blog/student-life/how-to-be-a-successful-online-college-student
• The Campus Store
  • Image: https://shop.campus.edu/cdn/shop/files/061825_Campus_Chicago_331.CR2.jpg?v=1763509523&width=3484
  • Source: https://shop.campus.edu/
• 8 Misconceptions About Business Administration
  • Image: https://storage.ghost.io/c/6e/d6/6ed6bc0b-f624-489a-a089-b7baad3e4f7a/content/images/2023/05/8-Misconceptions-about-Business-Administration-SEO-Blog-Image.png
  • Source: https://campus.edu/blog/business/8-misconceptions-about-business-administration

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "sfProText",
   "role": "body"
  },
  {
   "family": "dunbarTall",
   "role": "heading"
  },
  {
   "family": "helveticaNeue",
   "role": "unknown"
  },
  {
   "family": "Segoe UI",
   "role": "unknown"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#4F50FF",
  "secondary": "#FF8850",
  "accent": "#4F50FF",
  "background": "#FFFDF5",
  "textPrimary": "#000000",
  "link": "#4748E6"
 },
 "typography": {
  "fontFamilies": {
   "primary": "sfProText",
   "heading": "dunbarTall"
  },
  "fontStacks": {
   "heading": [
    "dunbarTall"
   ],
   "body": [
    "system-ui",
    "-apple-system",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Noto Sans",
    "Liberation Sans",
    "Arial",
    "sans-serif",
    "Apple Color Emoji",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "dunbarTall"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "62px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4F50FF",
   "textColor": "#FFFFFF",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#1A1A1A",
   "textColor": "#FFFFFF",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://campus.edu/favicon.ico",
  "ogImage": null
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "prospective students and educators"
 },
 "designSystem": {
  "framework": "material",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}