# camelAI Brand Identity

A complete profile of **camelAI**'s visual system — colors, typography, components, and personality — extracted from https://camelai.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field      | Value      |
|------------|------------|
| Primary    | #000000    |
| Accent     | #18181B    |
| Body Font  | Figtree    |
| Heading Font| Source Serif 4 |

## Color Palette

- primary: #000000
- accent: #18181B
- background: #FFFFFF
- textPrimary: #09090B
- link: #000000

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4

## Visual Assets

- Logo: https://camelai.com/logo-light.svg
- Favicon: https://camelai.com/favicon.svg
- Social card (og:image): https://camelai.com/og/og-default.png

## UI Components

- input: background=transparent, textColor=#09090B, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#18181B, textColor=#FAFAFA, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#09090B, borderColor=#E4E4E7, borderRadius=14px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## camelAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **camelAI Blog**  
 - Image: https://camelai.com/blog/assets/images/heroes/ai-database-analytics-query-without-sql.png  
 - Source: https://camelai.com/blog  
- **camelAI Blog**  
 - Image: https://camelai.com/blog/assets/images/heroes/how-to-use-ai-with-google-sheets-2026.png  
 - Source: https://camelai.com/blog  
- **7 Best AI-Powered Data Analysis Tools for Non-Technical Users in 2026 — camelAI Blog**  
 - Image: https://imagedelivery.net/0Ey8LwpQ4ATeP19F21mqig/e134cecc-3c3e-4f4c-bdb8-12bdd6e48b00/public  
 - Source: https://camelai.com/blog/7-best-ai-powered-data-analysis-tools-for-non-tech  
- **camelAI vs Lovable: Which AI Builder Should You Choose in 2026? — camelAI Blog**  
 - Image: https://camelai.com/blog/assets/images/heroes/free-ai-analytics-hero.png  
 - Source: https://camelai.com/blog/camelai-vs-lovable-comparison-2026  
- **camelAI vs Lovable: Which AI Builder Should You Choose in 2026? — camelAI Blog**  
 - Image: https://camelai.com/blog/assets/images/heroes/vibe-coding-tools-hero.png  
 - Source: https://camelai.com/blog/camelai-vs-lovable-comparison-2026  
- **camelAI vs Lovable: Which AI Builder Should You Choose in 2026? — camelAI Blog**  
 - Image: https://camelai.com/blog/assets/images/heroes/csv-analysis-hero.png  
 - Source: https://camelai.com/blog/camelai-vs-lovable-comparison-2026

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Figtree",
   "role": "body"
  },
  {
   "family": "Source Serif 4",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#18181B",
  "background": "#FFFFFF",
  "textPrimary": "#09090B",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Figtree",
   "heading": "Source Serif 4"
  },
  "fontStacks": {
   "heading": [
    "Source Serif 4",
    "ui-serif",
    "Georgia",
    "Times New Roman",
    "serif"
   ],
   "body": [
    "Figtree",
    "ui-sans-serif",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Figtree",
    "ui-sans-serif",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "36px",
   "h2": "36px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#09090B",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#18181B",
   "textColor": "#FAFAFA",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#09090B",
   "borderColor": "#E4E4E7",
   "borderRadius": "14px",
   "borderRadiusCorners": {
    "topLeft": "14px",
    "topRight": "14px",
    "bottomRight": "14px",
    "bottomLeft": "14px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://camelai.com/logo-light.svg",
  "favicon": "https://camelai.com/favicon.svg",
  "ogImage": "https://camelai.com/og/og-default.png",
  "logoHref": "/",
  "logoAlt": "camelAI"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'camelAI'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Start Building",
   "reasoning": "Button #1 has a distinct dark background (#18181B) and action-oriented text 'Start Building', making it a strong candidate for the primary CTA."
  },
  "secondary": {
   "index": 2,
   "text": "Internal tool builderDescribe a workflow, get a working app",
   "reasoning": "Button #4 has a light background (#FFFFFF) and serves as a secondary option with informative text, fitting the secondary role."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'camelAI'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```