# Cambly Brand Identity A complete profile of **Cambly**'s visual system — colors, typography, components, and personality — extracted from http://www.cambly.com. Built for designers, agents, and AI tools. ## Quick Facts | Field | Value | |------------|----------| | Primary | #FAF4EB | | Accent | #FFE733 | | Body Font | Times New Roman | | Heading Font| GT Super | ## Color Palette - primary: #FAF4EB - secondary: #0000EE - accent: #FFE733 - background: #FAF4EB - textPrimary: #050500 - link: #FFE733 ## Typography - primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman - heading: GT Super — https://fonts.google.com/specimen/GT+Super ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22128%22%20viewBox%3D%220%200%20736.7293%20288%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22img%22%20aria-label%3D%22cambly%20logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22m335.6997%20128.5287...%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E ## UI Components - input: background=#262625, textColor=#FEFCF9, borderColor=#FCF8F3, borderRadius=8px, shadow=none - buttonPrimary: background=#FFE733, textColor=#050500, borderRadius=100px, shadow=none - buttonSecondary: background=#050500, textColor=#FFFFFF, borderRadius=100px, shadow=none ## Brand Personality Tone: playful · Energy: high · Audience: English learners seeking online tutoring ## Cambly Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Topic: Helping Other People | Cambly Content** - Image: - Source: https://content.cambly.com/2016/09/03/topic-helping-other-people/ - **3-3. Am I smart or hardworking? | Cambly Content** - Image: - Source: https://content.cambly.com/2020/04/15/3-3-am-i-smart-or-hardworking/ - **Topic: Secrets | Cambly Content** - Image: - Source: https://content.cambly.com/2016/08/20/topic-secrets/ - **Telaffuz: Sessiz Harfler Bölüm 3 (Sessiz Harf Öbekleri) Ders Programı | Öz Güvenle Konuşmayı Öğren | Cambly** - Image: - Source: https://www.cambly.com/english/courses/648b6aeb4566410dbcd13e82?lang=tr - **Cambly Content | Pick topics for your lesson today!** - Image: - Source: https://content.cambly.com/ - **2-36. The more you eat, the fatter you will get | Cambly Content** - Image: - Source: https://content.cambly.com/2017/08/23/2-36-the-more-you-eat-the-fatter-you-will-get/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Times New Roman", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "GT Super", "role": "heading" } ], "colors": { "primary": "#FAF4EB", "secondary": "#0000EE", "accent": "#FFE733", "background": "#FAF4EB", "textPrimary": "#050500", "link": "#FFE733" }, "typography": { "fontFamilies": { "primary": "Times New Roman", "heading": "GT Super" }, "fontStacks": { "heading": [ "GT Super", "-apple-system", "system-ui", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ], "body": [ "Times New Roman" ], "paragraph": [ "Times New Roman" ] }, "fontSizes": { "h1": "76px", "h2": "76px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "#262625", "textColor": "#FEFCF9", "borderColor": "#FCF8F3", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFE733", "textColor": "#050500", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonSecondary": { "background": "#050500", "textColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22128%22%20viewBox%3D%220%200%20736.7293%20288%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22img%22%20aria-label%3D%22cambly%20logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22m335.6997%20128.5287...%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": null, "ogImage": null, "logoHref": "/english?lang=en", "logoAlt": "cambly logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Cambly'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Start learning", "reasoning": "Button #1 'Start learning' uses the vibrant brand color #FFE733, which is consistent with the accent color and is action-oriented, making it the primary CTA." }, "secondary": { "index": 0, "text": "Get started", "reasoning": "Button #0 'Get started' uses a different color group (#050500) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "playful", "energy": "high", "targetAudience": "English learners seeking online tutoring" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Cambly'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```