camber.json

Camber Brand Identity

A complete profile of Camber's visual system — colors, typography, components, and personality — extracted from https://www.camber.health/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #B4DFA5
Accent #B4DFA5
Body Font Helvetica Neue
Heading Font Helvetica Neue

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and medical billing specialists

Camber Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#B4DFA5",
    "secondary": "#959085",
    "accent": "#B4DFA5",
    "background": "#F4F5F3",
    "textPrimary": "#676767",
    "link": "#6A6458"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "SCHULBUCH_NORD_FONT",
        "SCHULBUCH_NORD_FONT Fallback",
        "-apple-system",
        "BlinkMacSystemFont",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "SCHULBUCH_NORD_FONT",
        "SCHULBUCH_NORD_FONT Fallback",
        "-apple-system",
        "BlinkMacSystemFont",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "SCHULBUCH_NORD_FONT",
        "SCHULBUCH_NORD_FONT Fallback",
        "-apple-system",
        "BlinkMacSystemFont",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "input": {
      "background": "#DFE5DC",
      "textColor": "#676767",
      "borderColor": null,
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(248, 240, 224) 0px 3.48px 13.05px 0px inset, rgba(0, 0, 0, 0.05) 0px -0.87px 2.61px 0px, rgba(0, 0, 0, 0.1) 0px -1.74px 3.48px 0px inset"
    },
    "buttonPrimary": {
      "background": "#B4DFA5",
      "textColor": "#505050",
      "borderRadius": "45px",
      "borderRadiusCorners": {
        "topLeft": "45px",
        "topRight": "45px",
        "bottomRight": "45px",
        "bottomLeft": "45px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px -0.869981px 2.60994px 0px, rgb(248, 240, 224) 0px 3.47992px 13.0497px 0px inset, rgba(0, 0, 0, 0.1) 0px -1.73996px 3.47992px 0px inset"
    },
    "buttonSecondary": {
      "background": "#6A6458",
      "textColor": "#FFFFFF",
      "borderRadius": "45px",
      "borderRadiusCorners": {
        "topLeft": "45px",
        "topRight": "45px",
        "bottomRight": "45px",
        "bottomLeft": "45px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px -0.869981px 2.60994px 0px, rgb(227, 222, 211) 0px 3.47992px 13.0497px 0px inset, rgba(0, 0, 0, 0.1) 0px -1.73996px 3.47992px 0px inset"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20259%2056%22%20width%3D%22115%22%20height%3D%2225%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M28.495%200C11.982%200%200%2011.749%200%2027.931c0%2016.182%2011.982%2027.931%2028.495%2027.931%207.712%200%2012.683-2.11%2014.023-2.757l.434-.211V43.38l-1.188.765c-3.837%202.48-8.173%203.685-13.269%203.685-11.987%200-20.04-8-20.04-19.9%200-11.9%208.053-19.905%2020.04-19.905%205.096%200%209.437%201.205%2013.269%203.685l1.188.77V2.968l-.434-.211C41.178%202.11%2036.207%200%2028.495%200ZM83.139%2019.259l.179-.917h-8.83v3.56c-2.398-2.312-6.37-4.266-11.151-4.266-10.544%200-17.631%207.679-17.631%2019.113s7.087%2019.112%2017.63%2019.112c4.76%200%208.743-1.986%2011.153-4.33v3.625h8.829l-.18-.917c-.748-3.842-1.112-7.283-1.112-10.506V29.765c0-3.224.364-6.664%201.113-10.506ZM64.254%2048.747c-6.62%200-10.729-4.596-10.729-11.998%200-7.402%204.114-12.07%2010.729-12.07%206.615%200%2010.235%204.033%2010.235%2010.518v3.033c0%206.49-3.924%2010.517-10.235%2010.517ZM144.299%2043.733V32.304c0-8.775-5.812-14.668-14.456-14.668-6.377%200-10.018%202.99-12.048%205.883-2.545-3.756-6.75-5.883-11.727-5.883-3.874%200-7.37%201.39-9.74%203.804v-3.098h-8.9l.179.917c.586%203%201.183%206.599%201.183%2010.506v13.968c0%203.907-.597%207.505-1.183%2010.506l-.18.917H97.62l-.18-.917c-.748-3.842-1.111-7.283-1.111-10.506v-8.254c0-3.896.705-6.463%202.295-8.335%201.389-1.71%203.625-2.61%206.458-2.61%204.889%200%207.695%203.266%207.695%208.964v10.23c0%203.907-.597%207.505-1.183%2010.505l-.179.918h10.191l-.179-.918c-.749-3.842-1.113-7.277-1.113-10.505v-8.255c0-3.896.706-6.463%202.296-8.335%201.389-1.71%203.625-2.61%206.457-2.61%204.89%200%207.695%203.267%207.695%208.965v10.229c0%203.907-.596%207.505-1.183%2010.506l-.179.917h10.192l-.179-.917c-.749-3.842-1.113-7.282-1.113-10.506v.01ZM168.092%2017.637c-4.792%200-8.726%201.937-11.081%204.233v-9.747c0-3.907.597-7.5%201.183-10.506l.179-.917h-10.262l.179.917c.586%203.001%201.183%206.6%201.183%2010.506v31.605c0%203.907-.597%207.505-1.183%2010.506l-.179.917h8.9v-3.587c2.371%202.328%206.305%204.293%2011.081%204.293%2010.544%200%2017.631-7.679%2017.631-19.113s-7.087-19.113-17.631-19.113v.006Zm-.923%207.038c6.621%200%2010.729%204.624%2010.729%2012.07%200%207.445-4.114%2011.998-10.729%2011.998-6.268%200-10.164-4.032-10.164-10.517v-3.034c0-6.49%203.896-10.517%2010.164-10.517ZM205.557%2017.636c-10.3%200-17.49%207.858-17.49%2019.113%200%2011.255%207.538%2019.112%2018.76%2019.112%204.634%200%209.176-1.117%2012.459-3.071l.375-.222v-8.656l-1.221.895c-2.887%202.117-5.736%203.875-11.326%203.875-5.882%200-10.088-3.386-11.162-8.905h26.742v-3.028c0-11.608-6.723-19.113-17.137-19.113Zm9.117%2015.097H196.05c1.161-5.134%204.612-8.058%209.578-8.058%204.965%200%208.074%202.919%209.046%208.058ZM255.304%2021.05c-1.129-.775-2.323-1.172-3.549-1.172-3.148%200-5.66%202.518-7.673%204.537l-.223.223c-2.312%202.311-4.385%204.764-6.3%207.168.043-.407.081-.792.114-1.177l.032-.375c.022-.25.038-.488.049-.7.233-2.892.597-7.065%201.102-9.925l.157-.9h-9.399l.157.9c.256%201.454.456%202.767.614%203.961l1.052%2016.02c-1.704%201.34-9.067%207.462-8.004%2012.595.467%202.247%201.845%203.538%203.788%203.538%201.514%200%202.648-.993%203.647-1.872l.238-.206c4.814-4.184%205.275-11.385%205.313-12.97l8.015-9.019c1.259-1.39%202.822-3.115%204.298-3.115.679%200%201.058.12%201.313.407.473.537.717%201.77-.021%203.614l-.565%201.406%207.261-1.84.141-.38c.114-.298.234-.586.348-.857.173-.413.325-.765.412-1.09%201.199-4.402.57-6.779-2.317-8.776v.006Z%22%20style%3D%22fill%3A%20rgb(149%2C%20144%2C%20133)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.camber.health/favicon.ico",
    "ogImage": "https://cdn.sanity.io/images/rutp9o6i/production/ecdbec05b06a30558703b130e1dee1839d94d419-1170x538.png?rect=70,0,1030,538&w=1200&h=627&fit=crop&auto=format",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Camber'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book A Demo",
      "reasoning": "Button #0 'Book A Demo' is likely the primary CTA due to its prominent placement and action-oriented text, using the brand's accent color #B4DFA5."
    },
    "secondary": {
      "index": 4,
      "text": "See Our Case Studies",
      "reasoning": "Button #4 'See Our Case Studies' is selected as secondary because it uses a different color group (#6A6458) and offers a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and medical billing specialists"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Camber'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}