llms.txt

Calltree Brand Identity

A complete profile of Calltree's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #D42638
Accent #D42638
Body Font Poppins
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions

Calltree Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#D42638",
  "secondary": "#101828",
  "accent": "#D42638",
  "background": "#FFFFFF",
  "textPrimary": "#4A5565",
  "link": "#4A5565"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#D42638",
   "textColor": "#FFFFFF",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://calltree.ai/images/logo.svg",
  "favicon": "https://slelguoygbfzlpylpxfs.supabase.co/storage/v1/object/public/calltree//favicon.ico",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book A Meeting",
   "reasoning": "Button #0 is the primary CTA due to its vibrant brand color (#D42638) and action-oriented text 'Book A Meeting', which is a strong call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals seeking AI solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}