# Callback Brand Identity

A complete profile of **Callback**'s visual system — colors, typography, components, and personality — extracted from https://getcallback.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/callback
- Machine-readable JSON: https://characterquilt.com/branding/callback.json
- Per-page llms.txt: https://characterquilt.com/branding/callback/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0B93B9 |
| Accent | #016091 |
| Body Font | Figtree |
| Heading Font | Inter |

## Color Palette

- primary: #0B93B9
- secondary: #0000EE
- accent: #016091
- background: #FFFFFF
- textPrimary: #121212
- link: #016091

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/685f26a14214628e50475548/685f2712ab3e42583a1882d0_callback-logo.svg
- Favicon: https://cdn.prod.website-files.com/685f26a14214628e50475548/685f3214985920c4cc170b01_callback_logo_grey_32px.png
- Social card (og:image): https://cdn.prod.website-files.com/685f26a14214628e50475548/6861c39eed583eb012712184_callback_logo_text_1200x630_whitebg.png

## UI Components

- buttonPrimary: background=#016091, textColor=#FFFFFF, borderColor=#016091, borderRadius=6px, shadow=rgba(0, 0, 0, 0.2) 0px 2px 5px 0px
- buttonSecondary: background=#FFFFFF, textColor=#006192, borderColor=#FFFFFF, borderRadius=6px, shadow=rgba(30, 180, 221, 0.3) 0px 2px 5px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Callback Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Callback - Agentic Enterprise AI**
  - Image: https://cdn.prod.website-files.com/685f26a14214628e50475548/685f27043264b85b2ea3571a_hero.jpg
  - Source: https://getcallback.ai/
- **Callback - Agentic Enterprise AI - Blog**
  - Image: https://cdn.prod.website-files.com/685f2f61c98856bde2aca561/685f30b55bb425cb5ad77b2d_YC-founders.jpeg
  - Source: https://getcallback.ai/blog
- **Callback - Agentic Enterprise AI - Blog**
  - Image: https://cdn.prod.website-files.com/685f26a14214628e50475548/6861c39eed583eb012712184_callback_logo_text_1200x630_whitebg.png
  - Source: https://getcallback.ai/blog
- **Meta Adds Enhancements for Call Ads, Including New Callback Option | Social  Media Today**
  - Image: https://imgproxy.divecdn.com/NOBYe6IE36LsSv2z4H6cVD0MGbiJx2FQCI6aIeBDn7Y/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2NhbGxfYWRzLnBuZw==.webp
  - Source: https://www.socialmediatoday.com/news/Meta-Updates-Call-Ads-Including-Callback-Option/632920/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0B93B9",
    "secondary": "#0000EE",
    "accent": "#016091",
    "background": "#FFFFFF",
    "textPrimary": "#121212",
    "link": "#016091"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "68px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#016091",
      "textColor": "#FFFFFF",
      "borderColor": "#016091",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 2px 5px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#006192",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(30, 180, 221, 0.3) 0px 2px 5px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/685f26a14214628e50475548/685f2712ab3e42583a1882d0_callback-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/685f26a14214628e50475548/685f3214985920c4cc170b01_callback_logo_grey_32px.png",
    "ogImage": "https://cdn.prod.website-files.com/685f26a14214628e50475548/6861c39eed583eb012712184_callback_logo_text_1200x630_whitebg.png",
    "logoHref": "/",
    "logoAlt": "Callback logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Callback'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 has a vibrant blue background (#016091), which is a strong indicator of a primary CTA. It stands out more than the white background of Button #0."
    },
    "secondary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 has a white background, making it less prominent than Button #1, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Callback'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```