callback.json

Callback Brand Identity

A complete profile of Callback's visual system — colors, typography, components, and personality — extracted from https://getcallback.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0B93B9
Accent #016091
Body Font Figtree
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Callback Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0B93B9",
    "secondary": "#0000EE",
    "accent": "#016091",
    "background": "#FFFFFF",
    "textPrimary": "#121212",
    "link": "#016091"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "68px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#016091",
      "textColor": "#FFFFFF",
      "borderColor": "#016091",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 2px 5px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#006192",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(30, 180, 221, 0.3) 0px 2px 5px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/685f26a14214628e50475548/685f2712ab3e42583a1882d0_callback-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/685f26a14214628e50475548/685f3214985920c4cc170b01_callback_logo_grey_32px.png",
    "ogImage": "https://cdn.prod.website-files.com/685f26a14214628e50475548/6861c39eed583eb012712184_callback_logo_text_1200x630_whitebg.png",
    "logoHref": "/",
    "logoAlt": "Callback logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Callback'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 has a vibrant blue background (#016091), which is a strong indicator of a primary CTA. It stands out more than the white background of Button #0."
    },
    "secondary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 has a white background, making it less prominent than Button #1, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Callback'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}