Calii Brand Identity

A complete profile of Calii's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #00D5BE
• accent: #009689
• background: #FFFFFF
• textPrimary: #0A0A0A
• link: #009689

Typography

• primary: Apple Color Emoji — Google Fonts
• heading: Apple Color Emoji — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=transparent, textColor=#0A0A0A, borderColor=#A1A1A1, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Calii Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Calii | Refresco Coca Cola 2.5L
  • Image:
  • Source: Link
• Calii | Jabón líquido para manos
  • Image:
  • Source: Link
• Calii | Sazonadores y condimentos importados
  • Image:
  • Source: Link
• Granel.png
  • Image:
  • Source: Link
• Calii | Lechugas y hojas verdes
  • Image:
  • Source: Link
• Calii | Pastas instantáneas
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to load all font weights.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Apple Color Emoji",
 "role": "unknown"
 },
 {
 "family": "Segoe UI Emoji",
 "role": "unknown"
 },
 {
 "family": "Segoe UI Symbol",
 "role": "unknown"
 },
 {
 "family": "Noto Color Emoji",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#00D5BE",
 "accent": "#009689",
 "background": "#FFFFFF",
 "textPrimary": "#0A0A0A",
 "link": "#009689"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Apple Color Emoji",
 "heading": "Apple Color Emoji"
 },
 "fontStacks": {
 "heading": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "20px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "16px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#0A0A0A",
 "borderColor": "#A1A1A1",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0 0 0 / 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
 }
 },
 "images": {
 "logo": "https://app.calii.com/calii_logo.png?dpl=dpl_GezrRvzwHzuvW8w8USC8ecYo4GTo",
 "favicon": "https://app.calii.com/favicon.ico?favicon.efbd558b.ico",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Logo"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 }
}