Calendly Brand Identity

A complete profile of Calendly's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #006BFF
• secondary: #476788
• accent: #006BFF
• background: #F8F9FB
• textPrimary: #0B3558
• link: #0B3558

Typography

• primary: Gilroy — https://fonts.google.com/specimen/Gilroy
• heading: Gilroy — https://fonts.google.com/specimen/Gilroy

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#006BFF, textColor=#FFFFFF, borderColor=#006BFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#0B3558, textColor=#FFFFFF, borderColor=#0B3558, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and organizations

Calendly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Calendly Blog | Calendly
  • Image:
  • Source: Calendly Blog
• Qualify, score, and reach your best leads for maximum conversions | Calendly
  • Image:
  • Source: Maximize Conversions
• Engineering Blog | Calendly
  • Image:
  • Source: Engineering Blog
• More bookings, less follow-up — with emails sent right from Calendly | Calendly
  • Image:
  • Source: Follow-up
• How to run smarter, better team meetings | Calendly
  • Image:
  • Source: Team Meetings

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Gilroy",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#006BFF",
  "secondary": "#476788",
  "accent": "#006BFF",
  "background": "#F8F9FB",
  "textPrimary": "#0B3558",
  "link": "#0B3558"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Gilroy",
   "heading": "Gilroy"
  },
  "fontStacks": {
   "heading": [
    "Gilroy",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica",
    "Arial",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol"
   ],
   "body": [
    "Gilroy"
   ],
   "paragraph": [
    "Gilroy",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica",
    "Arial",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol"
   ]
  },
  "fontSizes": {
   "h1": "68px",
   "h2": "18px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#006BFF",
   "textColor": "#FFFFFF",
   "borderColor": "#006BFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0B3558",
   "textColor": "#FFFFFF",
   "borderColor": "#0B3558",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://marketing-assets.calendly.com/media/logo.svg",
  "favicon": "https://calendly.com/media/favicon/favicon.ico",
  "ogImage": "https://images.ctfassets.net/k0lk9kiuza3o/6sN1GkuaBoQ67Nhkqa8Hgn/bcefc60aa064f94237bac2524bad875c/homepage.png",
  "logoHref": "/",
  "logoAlt": "Calendly logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals and organizations"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}