Calendly Brand Identity

A complete profile of Calendly's visual system — colors, typography, components, and personality — extracted from https://calendly.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/calendly
• Machine-readable JSON: https://characterquilt.com/branding/calendly.json

Quick Facts

Color Palette

• primary: #006BFF
• secondary: #476788
• accent: #006BFF
• background: #F8F9FB
• textPrimary: #0B3558
• link: #0B3558

Typography

• primary: Gilroy — https://fonts.google.com/specimen/Gilroy
• heading: Gilroy — https://fonts.google.com/specimen/Gilroy

Visual Assets

• Logo: https://marketing-assets.calendly.com/media/logo.svg
• Favicon: https://calendly.com/media/favicon/favicon.ico
• Social card (og:image): https://images.ctfassets.net/k0lk9kiuza3o/6sN1GkuaBoQ67Nhkqa8Hgn/bcefc60aa064f94237bac2524bad875c/homepage.png

UI Components

• buttonPrimary: background=#006BFF, textColor=#FFFFFF, borderColor=#006BFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#0B3558, textColor=#FFFFFF, borderColor=#0B3558, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and organizations

Calendly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Calendly Blog | Calendly
  • Image: https://images.ctfassets.net/k0lk9kiuza3o/7EFHSHSzsJrGtq4iOwf7UM/f34edce2eb5e1c62cffb130d72ac9c69/blog.png
  • Source: https://calendly.com/blog
• Qualify, score, and reach your best leads for maximum conversions | Calendly
  • Image: https://images.ctfassets.net/k0lk9kiuza3o/4GLvmz2jDBcfrak20CJy2G/88832f4d63bab827cf6d8b42fc72e1cb/Calendly-logo-blog-hero.jpg
  • Source: https://calendly.com/blog/qualify-score-and-reach-your-best-leads-for-maximum-conversions
• Engineering Blog | Calendly
  • Image: https://images.ctfassets.net/k0lk9kiuza3o/2CHePm5W8dCGKU02tK39hb/c0436f335474c11601fd6d90ef840458/engineering_blog-hero-9.png
  • Source: https://calendly.com/blog/engineering
• More bookings, less follow-up — with emails sent right from Calendly | Calendly
  • Image: https://images.ctfassets.net/k0lk9kiuza3o/1wcLSZw7T8dSW4i77Riuig/a6893dcb7faf1a8598ac16bc199a6fd6/How_to_Stop_Chasing_Down_Meetings_and_Take_Back_Your_Time.png
  • Source: https://calendly.com/blog/send-from-calendly
• Engineering Blog | Calendly
  • Image: https://images.ctfassets.net/k0lk9kiuza3o/1K030Y9QZyxkjUypCr2nmd/327eb4a6cf09dba92c812129b5e39ba6/engineering_blog-hero-4.png
  • Source: https://calendly.com/blog/engineering
• How to run smarter, better team meetings | Calendly
  • Image: https://images.ctfassets.net/k0lk9kiuza3o/4ugLYqkwL6u0fkzcpzSnMf/2eedceba2b5c65ded4daf54d71708ec9/-Blog_hero_image-_better_smarter_team_meetings.png
  • Source: https://calendly.com/blog/how-to-run-a-team-meeting

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.