# Cairns Health Brand Identity

A complete profile of **Cairns Health**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0C2545 |
| Accent | #016FA3 |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #0C2545
- secondary: #E1F1FE
- accent: #016FA3
- background: #FFFFFF
- textPrimary: #194373
- link: #194373

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: 
- Favicon: .png)
- Social card (og:image):

## UI Components

- buttonPrimary: background=#016FA3, textColor=#FFFFFF, borderRadius=50px, shadow=none
- buttonSecondary: background=#194373, textColor=#FFFFFF, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare providers

## Cairns Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cairns Health - March 2026**  
  - Image: 
  - Source: [Article](https://www.cairns.ai/news/cairns-health-wins-rising-star-award-at-the-7th-annual-digital-health-hub-foundation-awards-at-hlth)
- **For Providers | Cairns Health**  
  - Image: 
  - Source: [Cairns Health](https://www.cairns.ai/)
- **Our Team | Cairns Health**  
  - Image: 
  - Source: [Team](https://www.cairns.ai/team)
- **Health and Safety Agreement**  
  - Image: 
  - Source: [Agreement](https://www.cairns.ai/health-and-safety-agreement)

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Outfit",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0C2545",
 "secondary": "#E1F1FE",
 "accent": "#016FA3",
 "background": "#FFFFFF",
 "textPrimary": "#194373",
 "link": "#194373"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Outfit",
 "heading": "Outfit"
 },
 "fontStacks": {
 "heading": [
 "Outfit",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Outfit",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Outfit",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#016FA3",
 "textColor": "#FFFFFF",
 "borderRadius": "50px",
 "borderRadiusCorners": {
 "topLeft": "50px",
 "topRight": "50px",
 "bottomRight": "50px",
 "bottomLeft": "50px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#194373",
 "textColor": "#FFFFFF",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/698b296bf775984f594f61f4_Type%3DLogo%20Full%2C%20Color%3DDark.png",
 "favicon": "https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/69e790f48f45182c5c744a73_Untitled%20design%20(30).png",
 "ogImage": "https://cdn.prod.website-files.com/66f28bc0f13f3f30564a29db/670d704a15349596f10b66f0_Featured%20image.webp",
 "logoHref": "/"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "healthcare providers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}
```