Cairns Health Brand Identity

A complete profile of Cairns Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0C2545
• secondary: #E1F1FE
• accent: #016FA3
• background: #FFFFFF
• textPrimary: #194373
• link: #194373

Typography

• primary: Outfit — https://fonts.google.com/specimen/Outfit
• heading: Outfit — https://fonts.google.com/specimen/Outfit

Visual Assets

• Logo:
• Favicon: .png)
• Social card (og:image):

UI Components

• buttonPrimary: background=#016FA3, textColor=#FFFFFF, borderRadius=50px, shadow=none
• buttonSecondary: background=#194373, textColor=#FFFFFF, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare providers

Cairns Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cairns Health - March 2026
  • Image:
  • Source: Article
• For Providers | Cairns Health
  • Image:
  • Source: Cairns Health
• Our Team | Cairns Health
  • Image:
  • Source: Team
• Health and Safety Agreement
  • Image:
  • Source: Agreement

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Outfit",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0C2545",
 "secondary": "#E1F1FE",
 "accent": "#016FA3",
 "background": "#FFFFFF",
 "textPrimary": "#194373",
 "link": "#194373"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Outfit",
 "heading": "Outfit"
 },
 "fontStacks": {
 "heading": [
 "Outfit",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Outfit",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Outfit",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#016FA3",
 "textColor": "#FFFFFF",
 "borderRadius": "50px",
 "borderRadiusCorners": {
 "topLeft": "50px",
 "topRight": "50px",
 "bottomRight": "50px",
 "bottomLeft": "50px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#194373",
 "textColor": "#FFFFFF",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/698b296bf775984f594f61f4_Type%3DLogo%20Full%2C%20Color%3DDark.png",
 "favicon": "https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/69e790f48f45182c5c744a73_Untitled%20design%20(30).png",
 "ogImage": "https://cdn.prod.website-files.com/66f28bc0f13f3f30564a29db/670d704a15349596f10b66f0_Featured%20image.webp",
 "logoHref": "/"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "healthcare providers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}