# Cairns Health Brand Identity

A complete profile of **Cairns Health**'s visual system — colors, typography, components, and personality — extracted from https://www.cairns.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cairns-health
- Machine-readable JSON: https://characterquilt.com/branding/cairns-health.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0C2545 |
| Accent | #016FA3 |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #0C2545
- secondary: #E1F1FE
- accent: #016FA3
- background: #FFFFFF
- textPrimary: #194373
- link: #194373

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/698b296bf775984f594f61f4_Type%3DLogo%20Full%2C%20Color%3DDark.png
- Favicon: https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/69e790f48f45182c5c744a73_Untitled%20design%20(30).png
- Social card (og:image): https://cdn.prod.website-files.com/66f28bc0f13f3f30564a29db/670d704a15349596f10b66f0_Featured%20image.webp

## UI Components

- buttonPrimary: background=#016FA3, textColor=#FFFFFF, borderRadius=50px, shadow=none
- buttonSecondary: background=#194373, textColor=#FFFFFF, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare providers

## Cairns Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cairns Health - March 2026**
  - Image: https://cdn.prod.website-files.com/6874fbf60530c9f59f484150/68fb3ba330a4e460b9f5fc34_IMG_4268.jpg
  - Source: https://www.cairns.ai/news/cairns-health-wins-rising-star-award-at-the-7th-annual-digital-health-hub-foundation-awards-at-hlth
- **For Providers | Cairns Health**
  - Image: https://cdn.prod.website-files.com/66f28bc0f13f3f30564a29db/670d704a15349596f10b66f0_Featured%20image.webp
  - Source: https://www.cairns.ai/
- **Our Team | Cairns Health**
  - Image: https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/69a7dae676ee824d238a1fe0_Arrow%202.png
  - Source: https://www.cairns.ai/team
- **For Providers | Cairns Health**
  - Image: https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/69a0394d80681c263902ea78_JPEG%20image-4FC6-9101-87-0.jpeg
  - Source: https://www.cairns.ai/
- **Health and Safety Agreement**
  - Image: https://cdn.prod.website-files.com/698bd325dfa49f4170eaa441/67078149b3d99c9c4c27339d_modal%20image.avif
  - Source: https://www.cairns.ai/health-and-safety-agreement
- **For Providers | Cairns Health**
  - Image: https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/69a0394dfc661ed08b35c9fa_JPEG%20image-4CD8-A841-01-0.jpeg
  - Source: https://www.cairns.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0C2545",
    "secondary": "#E1F1FE",
    "accent": "#016FA3",
    "background": "#FFFFFF",
    "textPrimary": "#194373",
    "link": "#194373"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#016FA3",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#194373",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/698b296bf775984f594f61f4_Type%3DLogo%20Full%2C%20Color%3DDark.png",
    "favicon": "https://cdn.prod.website-files.com/69865b5ccd43eb3b3db8c304/69e790f48f45182c5c744a73_Untitled%20design%20(30).png",
    "ogImage": "https://cdn.prod.website-files.com/66f28bc0f13f3f30564a29db/670d704a15349596f10b66f0_Featured%20image.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "About Luna",
      "reasoning": "Button #1 has a vibrant blue background (#016FA3) and action-oriented text 'About Luna', making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Learn More",
      "reasoning": "Button #2 has a different blue background (#194373) and the text 'Learn More', which is less prominent than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare providers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```