# Caelum Health Brand Identity

A complete profile of **Caelum Health**'s visual system — colors, typography, components, and personality — extracted from [caelumhealth.com](https://caelumhealth.com/).

## Color Palette

Brand palette extracted from https://caelumhealth.com/.

- **primary**: #0051C3  
- **secondary**: #BD2426  
- **accent**: #62A1D8  
- **background**: #FFFFFF  
- **textPrimary**: #404040  
- **link**: #62A1D8

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Times New Roman
- **heading**: -apple-system

## Visual Assets

### Caelum Health Brand in the Wild  
Real-world brand assets — ads, campaigns, and marketing materials.

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/6036f1ad5e48f42b6ba3f3ef/cc4b9171-1b10-48a0-863e-e7c8c2a7ebb7/unnamed-1.png?format=1500w)
Source: [caelumds.com](https://caelumds.com/)

Image: [pbs.twimg.com](https://pbs.twimg.com/profile_images/958863500822003713/5P6Yjfb9_400x400.jpg)  
Source: [x.com](https://x.com/caelumhealth)

Image: [pbs.twimg.com](https://pbs.twimg.com/media/DZO8-M0VAAEdl_p.jpg)  
Source: [x.com](https://x.com/caelumhealth)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/69378ccf6bc371490ecbc3e0/8a900c68-99a9-4cf5-935e-a0289dac916d/13+How+to+use+a+CGM+to+Master+your+Metabolic+Health+with+Dr.+Lauren+Kelley-Chew.jpg)
Source: [drkelleychew.com](https://www.drkelleychew.com/)

Image: [media.licdn.com](https://media.licdn.com/dms/image/v2/D5603AQGHfYrNlrYhEg/profile-displayphoto-scale_200_200/B56ZzZkZLYHIAY-/0/1773176724175?e=2147483647&v=beta&t=NN-WfjglBjhquvWF2lHCqmbnDky0kS36EhBC-OVKiEk)
Source: [linkedin.com](https://www.linkedin.com/in/luke-kelley-chew)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/6036f1ad5e48f42b6ba3f3ef/845ea6dd-4135-4a86-9528-37d26e142d35/Untitled+design.png)
Source: [caelumds.com](https://caelumds.com/)

## Frequently Asked Questions

What is Caelum Health's primary brand color?  
Caelum Health's primary brand color is #0051C3. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Caelum Health use?  
Caelum Health uses #62A1D8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Caelum Health use?  
Caelum Health uses Times New Roman for body text and -apple-system for headings. Fonts were detected on https://caelumhealth.com/ as part of their live design system.

Does Caelum Health use a light or dark theme?  
Caelum Health's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?  
This profile was extracted from https://caelumhealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Caelum Health.

## Methodology

Brand data on this page was extracted from https://caelumhealth.com/ on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Caelum Health.