Cadence Brand Identity

A complete profile of Cadence's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #19184A
• secondary: #637CF7
• accent: #F4F6FE
• background: #FFFFFF
• textPrimary: #343434
• link: #0F172A

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#F4F6FE, textColor=#343434, borderColor=#C4CDFC, borderRadius=13.08px, shadow=rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px
• buttonSecondary: background=#FFFFFF, textColor=#343434, borderRadius=13.08px, shadow=rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to purchase premium domains

Cadence Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cadence Dashboard – CONQUER Support
  • Image:
  • Source: Cadence Dashboard
• Cadence: Free SaaS Website Template by Arthur Duchesne — Framer Marketplace
  • Image:
  • Source: SaaS Template
• Automated Cold Outbound Cadence Reporting | regpaq
  • Image:
  • Source: Automated Cold Reporting
• Cadence Calendar | Student Management, Simplified
  • Image:
  • Source: Cadence Calendar

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. Filter by "Font" in the Network tab and capture font URLs.
3. Download the font files and copy CSS @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "DM Sans",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Product Sans",
   "role": "body"
  },
  {
   "family": "Plus Jakarta Sans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#19184A",
  "secondary": "#637CF7",
  "accent": "#F4F6FE",
  "background": "#FFFFFF",
  "textPrimary": "#343434",
  "link": "#0F172A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "DM Sans",
   "heading": "DM Sans"
  },
  "fontStacks": {
   "heading": [
    "DM Sans",
    "Inter",
    "Product Sans",
    "sans-serif"
   ],
   "body": [
    "DM Sans",
    "Inter",
    "Product Sans",
    "sans-serif"
   ],
   "paragraph": [
    "DM Sans",
    "Inter",
    "Product Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "52.32px",
   "h2": "19.62px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#F4F6FE",
   "textColor": "#343434",
   "borderColor": "#C4CDFC",
   "borderRadius": "13.08px",
   "shadow": "rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#343434",
   "borderRadius": "13.08px",
   "shadow": "rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px"
  }
 },
 "images": {
  "logo": "https://img.atom.com//public/images/logo.svg",
  "favicon": "https://www.atom.com/assets/images/atom-favicon.png",
  "ogImage": "https://img.atom.com/story_images/visual_images/logo-image-78592-cadencework.jpg?class=show"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses looking to purchase premium domains"
 },
 "designSystem": {
  "framework": "tailwind"
 }
}