Caddy Brand Identity

A complete profile of Caddy's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #000000
• accent: #222222
• background: #FFFFFF
• textPrimary: #222222
• link: #000000

Typography

• primary: CircularXX — https://fonts.google.com/specimen/CircularXX
• heading: Crimson Pro — https://fonts.google.com/specimen/Crimson+Pro

Visual Assets

• Favicon: https://trycaddy.ai/_assets/v11/d9f07dfb54be7332c9b6c20d63a18b78a2b8b735.png
• Social card (og:image): https://trycaddy.ai/_assets/v11/c75274d0022d765799c221e869cdeca9a2dbd01d.png

UI Components

• input: background=transparent, textColor=#222222, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#222222, textColor=#000000, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Caddy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Caddy
  • Image:
  • Source: https://trycaddy.ai/
• Digitas dreams up Buick promo with Tiger Woods as caddy – Boston Herald
  • Image:
  • Source: https://www.bostonherald.com/2008/06/17/digitas-dreams-up-buick-promo-with-tiger-woods-as-caddy/
• Checklist Caddy Daily Operator Inspection System
  • Image:
  • Source: https://lifttruck.com/product/checklist-caddy/
• Caddy in Docker? Rube like me? I made a user-configurable wildcard landing page that includes a Caddyfile editor with LKG backup and structure validation. : r/homelab
  • Image:
  • Source: https://www.reddit.com/r/homelab/comments/1pl1ghz/caddy_in_docker_rube_like_me_i_made_a/
• Btinvest.com.sg: Caddy, Chauffeur, Gardener • Ads of the World™ | Part of The Clio Network
  • Image:
  • Source: https://www.adsoftheworld.com/campaigns/caddy
• Uli Report, Caddy week, with Anthony Barela
  • Image:
  • Source: https://www.youtube.com/watch?v=S2EAcgnikcc

Working with these fonts

Not found on Google Fonts? Agent Instructions: Open the company's homepage in a browser with DevTools open and follow the steps given.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "CircularXX",
   "role": "body"
  },
  {
   "family": "Crimson Pro",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#222222",
  "background": "#FFFFFF",
  "textPrimary": "#222222",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "CircularXX",
   "heading": "Crimson Pro"
  },
  "fontStacks": {
   "heading": [
    "Crimson Pro",
    "sans-serif"
   ],
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "CircularXX",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "20px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#222222",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#222222",
   "textColor": "#000000",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://trycaddy.ai/_assets/v11/d9f07dfb54be7332c9b6c20d63a18b78a2b8b735.png",
  "ogImage": "https://trycaddy.ai/_assets/v11/c75274d0022d765799c221e869cdeca9a2dbd01d.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}