caddy.json

Caddy Brand Identity

A complete profile of Caddy's visual system — colors, typography, components, and personality — extracted from https://trycaddy.ai/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #000000
Accent #222222
Body Font CircularXX
Heading Font Crimson Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Caddy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "CircularXX",
      "role": "body"
    },
    {
      "family": "Crimson Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#222222",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "CircularXX",
      "heading": "Crimson Pro"
    },
    "fontStacks": {
      "heading": [
        "Crimson Pro",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "CircularXX",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#222222",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#222222",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://trycaddy.ai/_assets/v11/d9f07dfb54be7332c9b6c20d63a18b78a2b8b735.png",
    "ogImage": "https://trycaddy.ai/_assets/v11/c75274d0022d765799c221e869cdeca9a2dbd01d.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get access",
      "reasoning": "The button labeled 'Get access' is the only button available and uses a dark background color (#222222), which is distinct and stands out against the light background. It serves as the main call-to-action for users to engage with the site."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button present, so no secondary button can be identified."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}