Cactus Brand Identity

A complete profile of Cactus's visual system — colors, typography, components, and personality — extracted from https://oncactus.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://oncactus.com.

• primary: #3191A7
• secondary: #1A4F58
• accent: #347957
• background: #FFFFFF
• textPrimary: #030809
• link: #0000EE

Typography

Each font links to its Google Fonts page where available.

• primary: Google Sans Flex
• heading: Google Sans Flex

Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M302.968%20151.914C302.968%20125.355%20281.501%20103.824%20255.019%20103.824C228.538%20103.824%20207.07%20125.355%20207.07%20151.914C207.07%20178.473%20228.538%20200.003%20255.019%20200.003C281.501%20200.003%20302.968%20178.473%20302.968%20151.914Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M184.13%20144.269C184.13%20170.718%20162.553%20192.358%20136.182%20192.358C109.81%20192.358%2088.2324%20170.718%2088.2324%20144.269V96.1797H184.13V144.269ZM136.182%200C162.553%200.000185728%20184.13%2021.6401%20184.13%2048.0889V96.1787H88.2324V0H136.182Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M166.786%20207.646C193.158%20207.646%20214.735%20229.286%20214.735%20255.735V400.001H166.786C140.415%20400.001%20118.838%20378.361%20118.838%20351.912V255.735C118.838%20229.286%20140.415%20207.647%20166.786%20207.646Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M555.275%20356.67C507.572%20356.67%20469.187%20342.206%20440.12%20313.278C411.192%20284.211%20396.729%20246.383%20396.729%20199.792C396.729%20154.315%20412.096%20116.903%20442.832%2087.5581C473.568%2058.0741%20511.466%2043.332%20556.527%2043.332C571.13%2043.332%20584.829%2044.9314%20597.624%2048.1301C610.419%2051.3289%20622.518%2056.2661%20633.922%2062.9417C645.327%2069.6174%20654.366%2076.2235%20661.042%2082.76C667.718%2089.2966%20671.056%2092.5649%20671.056%2092.5649L633.088%20133.453C633.088%20133.453%20630.724%20131.089%20625.995%20126.36C621.406%20121.632%20615.495%20117.042%20608.263%20112.592C601.031%20108.141%20593.243%20104.734%20584.898%20102.37C576.693%2099.8664%20567.027%2098.6147%20555.901%2098.6147C528.92%2098.6147%20505.764%20107.933%20486.432%20126.569C467.101%20145.205%20457.435%20169.752%20457.435%20200.21C457.435%20230.25%20466.962%20254.658%20486.015%20273.433C505.069%20292.069%20528.016%20301.387%20554.858%20301.387C565.288%20301.387%20575.163%20300.066%20584.481%20297.424C593.799%20294.781%20602.561%20290.957%20610.766%20285.95C618.972%20280.804%20625.717%20275.658%20631.002%20270.512C636.287%20265.228%20638.929%20262.585%20638.929%20262.585L677.94%20300.553C677.94%20300.553%20674.463%20304.447%20667.509%20312.235C660.694%20319.884%20651.029%20327.394%20638.512%20334.765C626.134%20341.997%20612.922%20347.421%20598.875%20351.037C584.968%20354.792%20570.434%20356.67%20555.275%20356.67Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M794.961%20356.671C765.477%20356.671%20740.165%20345.823%20719.026%20324.127C697.886%20302.292%20687.316%20273.434%20687.316%20237.552C687.316%20202.366%20697.608%20173.716%20718.191%20151.603C738.774%20129.49%20764.434%20118.434%20795.17%20118.434C812.832%20118.434%20828.339%20122.189%20841.691%20129.699C855.042%20137.209%20865.333%20146.596%20872.565%20157.862H896.139L873.817%20179.766V125.944H930.143V349.369H873.817V294.086L900.311%20320.58H872.357C866.377%20329.481%20856.919%20337.756%20843.985%20345.405C831.051%20352.915%20814.71%20356.671%20794.961%20356.671ZM810.19%20309.107C830.217%20309.107%20846.071%20302.779%20857.754%20290.123C869.436%20277.467%20875.277%20260.082%20875.277%20237.969C875.277%20216.413%20869.228%20199.098%20857.128%20186.024C845.028%20172.812%20829.452%20166.206%20810.399%20166.206C791.206%20166.206%20775.699%20172.743%20763.878%20185.816C752.056%20198.889%20746.145%20216.065%20746.145%20237.343C746.145%20259.178%20752.056%20276.632%20763.878%20289.705C775.699%20302.64%20791.137%20309.107%20810.19%20309.107Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M1080.31%20356.67C1043.59%20356.67%201014.04%20345.405%20991.649%20322.875C969.397%20300.344%20958.271%20271.903%20958.271%20237.552C958.271%20203.478%20969.327%20175.107%20991.44%20152.437C1013.69%20129.629%201043.94%20118.225%201082.19%20118.225C1094.29%20118.225%201105.2%20119.546%201114.94%20122.188C1124.67%20124.692%201133.92%20128.516%201142.69%20133.662C1151.45%20138.669%201161.32%20146.596%201172.31%20157.444L1135.59%20192.491C1128.36%20185.537%201122.24%20180.531%201117.23%20177.471C1112.37%20174.272%201107.01%20171.908%201101.17%20170.378C1095.47%20168.848%201089%20168.083%201081.77%20168.083C1063.13%20168.083%201047.7%20174.55%201035.46%20187.484C1023.22%20200.279%201017.1%20216.968%201017.1%20237.552C1017.1%20258.552%201023.36%20275.311%201035.87%20287.828C1048.39%20300.344%201063.62%20306.603%201081.56%20306.603C1089.49%20306.603%201096.65%20305.629%201103.05%20303.682C1109.45%20301.735%201115.22%20299.023%201120.36%20295.546C1125.65%20291.93%201131.77%20286.228%201138.72%20278.44L1179.4%20309.106C1168.97%20322.179%201159.03%20331.776%201149.57%20337.895C1140.25%20344.014%201129.75%20348.673%201118.07%20351.872C1106.39%20355.071%201093.8%20356.67%201080.31%20356.67Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M1294.33%20133.254H1344.42V179.566H1294.33V356.67H1236.76L1236.74%20179.566H1188.78V133.254H1236.74V77.127H1294.33V133.254Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M1454.11%20356.67C1427.83%20356.67%201407.66%20349.508%201393.61%20335.183C1379.57%20320.858%201372.54%20300.901%201372.54%20275.311V125.943H1430.12V261.96C1430.12%20279.205%201433.95%20291.513%201441.6%20298.884C1449.38%20306.255%201460.86%20309.941%201476.02%20309.941C1490.9%20309.941%201503.35%20304.864%201513.36%20294.712C1523.51%20284.559%201528.59%20271.486%201528.59%20255.492V125.943H1586.17V349.369H1531.3V292L1557.79%20318.494H1529.84C1522.75%20329.064%201512.73%20338.104%201499.8%20345.614C1486.87%20352.985%201471.64%20356.67%201454.11%20356.67Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M1712.76%20356.67C1696.35%20356.67%201682.37%20354.584%201670.83%20350.412C1659.28%20346.378%201649.2%20340.815%201640.58%20333.723C1632.1%20326.491%201625.56%20319.328%201620.97%20312.235C1616.52%20305.142%201614.29%20301.596%201614.29%20301.596L1651.84%20276.562C1651.84%20276.562%201653.58%20279.205%201657.06%20284.49C1660.68%20289.775%201665.13%20294.712%201670.41%20299.301C1675.84%20303.752%201682.09%20307.159%201689.19%20309.523C1696.42%20311.749%201704.48%20312.861%201713.39%20312.861C1724.93%20312.861%201734.18%20310.636%201741.13%20306.186C1748.08%20301.596%201751.56%20295.477%201751.56%20287.828C1751.56%20279.761%201747.95%20273.572%201740.71%20269.261C1733.62%20264.811%201720.41%20260.221%201701.08%20255.492C1672.43%20248.4%201652.47%20239.36%201641.21%20228.373C1630.08%20217.247%201624.52%20202.574%201624.52%20184.355C1624.52%20164.606%201632.65%20148.682%201648.92%20136.583C1665.33%20124.344%201686.4%20118.225%201712.13%20118.225C1724.51%20118.225%201735.57%20119.546%201745.3%20122.188C1755.04%20124.692%201763.8%20128.447%201771.59%20133.453C1779.52%20138.321%201785.98%20143.606%201790.99%20149.308C1796.14%20154.871%201798.71%20157.653%201798.71%20157.653L1761.78%20184.981C1761.78%20184.981%201760.05%20183.173%201756.57%20179.557C1753.23%20175.941%201749.27%20172.812%201744.68%20170.169C1740.09%20167.388%201735.15%20165.371%201729.87%20164.12C1724.58%20162.729%201718.6%20162.033%201711.93%20162.033C1701.08%20162.033%201692.45%20164.05%201686.06%20168.083C1679.8%20172.116%201676.67%20177.262%201676.67%20183.521C1676.67%20189.223%201679.38%20194.09%201684.81%20198.124C1690.23%20202.018%201705.46%20207.372%201730.49%20214.187C1756.5%20221.141%201775.34%20230.042%201787.03%20240.889C1798.85%20251.598%201804.76%20266.132%201804.76%20284.49C1804.76%20306.186%201796.07%20323.64%201778.68%20336.852C1761.44%20350.064%201739.46%20356.67%201712.76%20356.67Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

UI Components

Live previews rendered using Cactus's actual button styles.

• Input:

  • background: transparent
  • textColor: #030809
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #347957
  • textColor: #FFFFFF
  • borderRadius: 12px
  • shadow: none

• Button Secondary:

  • background: #F1F3F4
  • textColor: #25272D
  • borderColor: #B9B9B9
  • borderRadius: 40px
  • shadow: rgb(255, 255, 255) 0px 1px 0px 0px inset

Brand Personality

• Tone: modern
• Energy: medium
• Audience: job seekers and professionals

Cactus Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: blog.oncactus.com

Source: blog.oncactus.com

Source: blog.oncactus.com

Source: blog.oncactus.com

Source: blog.oncactus.com

Source: blog.oncactus.com

Frequently Asked Questions

• What is Cactus's primary brand color?
  Cactus's primary brand color is #3191A7. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Cactus use?
  Cactus uses #347957 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Cactus use?
  Cactus uses Google Sans Flex as the primary typeface across body and headings.

• Does Cactus use a light or dark theme?
  Cactus's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Cactus's logo?
  Cactus's logo is available directly on their site (https://oncactus.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://oncactus.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cactus.