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  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Google+Sans+Flex&family=Google+Sans+Flex&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/cactus",
  "agent_instructions": "You are designing or implementing in Cactus's brand identity.\n\n# Brand profile\n- Company: Cactus\n- Source: https://oncactus.com\n- Color scheme: light\n\n# Colors\n- primary: #3191A7\n- secondary: #1A4F58\n- accent: #347957\n- background: #FFFFFF\n- textPrimary: #030809\n- link: #0000EE\n\n# Typography\n- primary: Google Sans Flex — https://fonts.google.com/specimen/Google+Sans+Flex\n- heading: Google Sans Flex — https://fonts.google.com/specimen/Google+Sans+Flex\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#030809, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#347957, textColor=#FFFFFF, borderRadius=12px, shadow=none\n- buttonSecondary: background=#F1F3F4, textColor=#25272D, borderColor=#B9B9B9, borderRadius=40px, shadow=rgb(255, 255, 255) 0px 1px 0px 0px inset\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: job seekers and professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/cactus.json",
  "page_markdown": "# Cactus Brand Identity\n\nA complete profile of **Cactus**'s visual system — colors, typography, components, and personality — extracted from https://oncactus.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/cactus\n- Machine-readable JSON: https://characterquilt.com/branding/cactus.json\n- Per-page llms.txt: https://characterquilt.com/branding/cactus/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3191A7 |\n| Accent | #347957 |\n| Body Font | Google Sans Flex |\n| Heading Font | Google Sans Flex |\n\n## Color Palette\n\n- primary: #3191A7\n- secondary: #1A4F58\n- accent: #347957\n- background: #FFFFFF\n- textPrimary: #030809\n- link: #0000EE\n\n## Typography\n\n- primary: Google Sans Flex — https://fonts.google.com/specimen/Google+Sans+Flex\n- heading: Google Sans Flex — https://fonts.google.com/specimen/Google+Sans+Flex\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22113%22%20height%3D%2225%22%20viewBox%3D%220%200%201805%20400%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M95.8978%20248.089C95.8978%20221.53%2074.4303%20200%2047.9489%20200C21.4674%20200%200%20221.53%200%20248.089C0%20274.648%2021.4674%20296.179%2047.9489%20296.179C74.4303%20296.179%2095.8978%20274.648%2095.8978%20248.089Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M302.968%20151.914C302.968%20125.355%20281.501%20103.824%20255.019%20103.824C228.538%20103.824%20207.07%20125.355%20207.07%20151.914C207.07%20178.473%20228.538%20200.003%20255.019%20200.003C281.501%20200.003%20302.968%20178.473%20302.968%20151.914Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M184.13%20144.269C184.13%20170.718%20162.553%20192.358%20136.182%20192.358C109.81%20192.358%2088.2324%20170.718%2088.2324%20144.269V96.1797H184.13V144.269ZM136.182%200C162.553%200.000185728%20184.13%2021.6401%20184.13%2048.0889V96.1787H88.2324V0H136.182Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M166.786%20207.646C193.158%20207.646%20214.735%20229.286%20214.735%20255.735V400.001H166.786C140.415%20400.001%20118.838%20378.361%20118.838%20351.912V255.735C118.838%20229.286%20140.415%20207.647%20166.786%20207.646Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M555.275%20356.67C507.572%20356.67%20469.187%20342.206%20440.12%20313.278C411.192%20284.211%20396.729%20246.383%20396.729%20199.792C396.729%20154.315%20412.096%20116.903%20442.832%2087.5581C473.568%2058.0741%20511.466%2043.332%20556.527%2043.332C571.13%2043.332%20584.829%2044.9314%20597.624%2048.1301C610.419%2051.3289%20622.518%2056.2661%20633.922%2062.9417C645.327%2069.6174%20654.366%2076.2235%20661.042%2082.76C667.718%2089.2966%20671.056%2092.5649%20671.056%2092.5649L633.088%20133.453C633.088%20133.453%20630.724%20131.089%20625.995%20126.36C621.406%20121.632%20615.495%20117.042%20608.263%20112.592C601.031%20108.141%20593.243%20104.734%20584.898%20102.37C576.693%2099.8664%20567.027%2098.6147%20555.901%2098.6147C528.92%2098.6147%20505.764%20107.933%20486.432%20126.569C467.101%20145.205%20457.435%20169.752%20457.435%20200.21C457.435%20230.25%20466.962%20254.658%20486.015%20273.433C505.069%20292.069%20528.016%20301.387%20554.858%20301.387C565.288%20301.387%20575.163%20300.066%20584.481%20297.424C593.799%20294.781%20602.561%20290.957%20610.766%20285.95C618.972%20280.804%20625.717%20275.658%20631.002%20270.512C636.287%20265.228%20638.929%20262.585%20638.929%20262.585L677.94%20300.553C677.94%20300.553%20674.463%20304.447%20667.509%20312.235C660.694%20319.884%20651.029%20327.394%20638.512%20334.765C626.134%20341.997%20612.922%20347.421%20598.875%20351.037C584.968%20354.792%20570.434%20356.67%20555.275%20356.67Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M794.961%20356.671C765.477%20356.671%20740.165%20345.823%20719.026%20324.127C697.886%20302.292%20687.316%20273.434%20687.316%20237.552C687.316%20202.366%20697.608%20173.716%20718.191%20151.603C738.774%20129.49%20764.434%20118.434%20795.17%20118.434C812.832%20118.434%20828.339%20122.189%20841.691%20129.699C855.042%20137.209%20865.333%20146.596%20872.565%20157.862H896.139L873.817%20179.766V125.944H930.143V349.369H873.817V294.086L900.311%20320.58H872.357C866.377%20329.481%20856.919%20337.756%20843.985%20345.405C831.051%20352.915%20814.71%20356.671%20794.961%20356.671ZM810.19%20309.107C830.217%20309.107%20846.071%20302.779%20857.754%20290.123C869.436%20277.467%20875.277%20260.082%20875.277%20237.969C875.277%20216.413%20869.228%20199.098%20857.128%20186.024C845.028%20172.812%20829.452%20166.206%20810.399%20166.206C791.206%20166.206%20775.699%20172.743%20763.878%20185.816C752.056%20198.889%20746.145%20216.065%20746.145%20237.343C746.145%20259.178%20752.056%20276.632%20763.878%20289.705C775.699%20302.64%20791.137%20309.107%20810.19%20309.107Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M1080.31%20356.67C1043.59%20356.67%201014.04%20345.405%20991.649%20322.875C969.397%20300.344%20958.271%20271.903%20958.271%20237.552C958.271%20203.478%20969.327%20175.107%20991.44%20152.437C1013.69%20129.629%201043.94%20118.225%201082.19%20118.225C1094.29%20118.225%201105.2%20119.546%201114.94%20122.188C1124.67%20124.692%201133.92%20128.516%201142.69%20133.662C1151.45%20138.669%201161.32%20146.596%201172.31%20157.444L1135.59%20192.491C1128.36%20185.537%201122.24%20180.531%201117.23%20177.471C1112.37%20174.272%201107.01%20171.908%201101.17%20170.378C1095.47%20168.848%201089%20168.083%201081.77%20168.083C1063.13%20168.083%201047.7%20174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Favicon: https://cdn.prod.website-files.com/698cb54cfc15cdeecc1291ea/69961f4d3041a18f82bcfd12_ico.png\n- Social card (og:image): https://cdn.prod.website-files.com/698cb54cfc15cdeecc1291ea/699718e73798c4ae991cc91e_Cactus.png\n\n## UI Components\n\n- input: background=transparent, textColor=#030809, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#347957, textColor=#FFFFFF, borderRadius=12px, shadow=none\n- buttonSecondary: background=#F1F3F4, textColor=#25272D, borderColor=#B9B9B9, borderRadius=40px, shadow=rgb(255, 255, 255) 0px 1px 0px 0px inset\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: job seekers and professionals\n\n## Cactus Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Cravd raises $750K pre-seed**\n  - Image: https://substackcdn.com/image/fetch/$s_!mfbh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fae69c432-f91c-49dd-97f6-2325152f980b_5001x2617.jpeg\n  - Source: https://blog.oncactus.com/p/cravd-raises-750k-pre-seed\n- **Cactus Blog | Cravd | Substack**\n  - Image: https://substackcdn.com/image/fetch/$s_!JBnZ!,w_600,h_400,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4d4bb5b-8705-4fa1-875b-d8fe2406aeb2_1280x852.png\n  - Source: https://blog.oncactus.com/\n- **Cooking at Home: A Recipe for Better Health**\n  - Image: https://substackcdn.com/image/fetch/$s_!faP3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe7102b7-24a5-43c8-9e18-279d662a3cb1_5212x4170.jpeg\n  - Source: https://blog.oncactus.com/p/cooking-at-home-a-recipe-for-better\n- **Substacks recommended by Cactus Blog**\n  - Image: https://substackcdn.com/image/fetch/$s_!bBNL!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fcravd.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D685539310%26version%3D9\n  - Source: https://blog.oncactus.com/recommendations\n- **Dropping Redis for Rails Slashed Our AWS Bill by 62%**\n  - Image: https://substackcdn.com/image/fetch/$s_!gqxt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F329f03c3-6eb2-4023-a835-5ee12abeb70c_2676x2847.png\n  - Source: https://blog.oncactus.com/p/dropping-redis-for-rails-slashed\n- **Cactus Blog | Cravd | Substack**\n  - Image: https://substackcdn.com/image/fetch/$s_!qQ2b!,w_1250,h_654,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7283df09-fbd0-4d71-8e3b-42e83121bc59_1280x852.png\n  - Source: https://blog.oncactus.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Google Sans Flex\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#3191A7\",\n    \"secondary\": \"#1A4F58\",\n    \"accent\": \"#347957\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#030809\",\n    \"link\": \"#0000EE\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Google Sans Flex\",\n      \"heading\": \"Google Sans Flex\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Google Sans Flex\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Google Sans Flex\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Google Sans Flex\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"134.4px\",\n      \"h2\": \"134.4px\",\n      \"body\": \"15px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#030809\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#347957\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F1F3F4\",\n      \"textColor\": \"#25272D\",\n      \"borderColor\": \"#B9B9B9\",\n      \"borderRadius\": \"40px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"40px\",\n        \"topRight\": \"40px\",\n        \"bottomRight\": \"40px\",\n        \"bottomLeft\": \"40px\"\n      },\n      \"shadow\": \"rgb(255, 255, 255) 0px 1px 0px 0px inset\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://cdn.prod.website-files.com/698cb54cfc15cdeecc1291ea/69961f4d3041a18f82bcfd12_ico.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/698cb54cfc15cdeecc1291ea/699718e73798c4ae991cc91e_Cactus.png\",\n    \"logoHref\": \"#\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 5,\n    \"reasoning\": \"Selected #5 because it is visible, located in the header, and matches the brand name 'Cactus' inferred from the page title and URL. It is medium-sized and prominently placed, making it the main brand logo.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Make A Test Call\",\n      \"reasoning\": \"Button #0 has a vibrant green background (#347957), which is a strong indicator of a primary CTA. The text 'Make A Test Call' is action-oriented, making it suitable as the main call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"See How It Works\",\n      \"reasoning\": \"Button #3 has a different background color (#F1F3F4) and the text 'See How It Works', which is less direct than the primary CTA but still encourages user interaction.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"job seekers and professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 5,\n        \"selectedLogoReasoning\": \"Selected #5 because it is visible, located in the header, and matches the brand name 'Cactus' inferred from the page title and URL. It is medium-sized and prominently placed, making it the main brand logo.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}
```